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Rick Case Honda Becomes #1 Honda Sales Volume Dealer In America

RICK CASE HONDA, AMERICA’S LARGEST VOLUME HONDA DEALER,

IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009

The largest volume Honda dealer in the country, located at the largest Honda dealership in the world, also largest new car dealer for any brand in the state of Florida

 

DAVIE, FL (July 4, 2012) – Rick Case Honda, America’s largest volume Honda dealer, in June sold 615 new Hondas, the most it has sold in three years since “Cash for Clunkers” in Aug. 2009, making Rick Case Honda the largest new car dealer for any brand in the state of Florida.

 

A car dealer for 50 years, Rick Case says, “We are thrilled with the achievements and milestones that Rick Case Honda continues to achieve. At Rick Case, we pride ourselves on delivering unrivaled quality of service to our Rick Case customers, offering them amenities and incentives not available at any other car dealer in the country such as the Rick Case Rewards Program, free car washes for life, three-day free trial, and Toyota and Nissan cars at the dealership for customers to drive and compare to Honda. And, only Rick Case Honda doubles the factory nationwide warranty to 10-years/100,000 miles on all new Honda purchases.” Again, Rick Case Honda is the largest volume Honda dealer in the country in June and the largest new car dealer for any brand in the state of Florida as a result of their culture of treating every customer as they would their best friend. These are extraordinary feats that give Rick Case Honda the drive to continue upholding their sterling reputation.

 

Rick Case Honda became the largest Honda dealer in the United States by selling 734 new Hondas the first month the dealership opened in March of 2002, and the largest Honda dealer in America and the largest dealer in Florida for any brand for the year of 2003, its first full year in business. In August 2003, Rick Case Honda set the world’s single month sales record selling 1,222 new Hondas in one month – a record that still stands today.

 

The world’s largest Honda dealership, Rick Case Honda is a state-of-the-art, 500,000 square foot, six stories high mega-dealership including 1,500 cars inside under showroom lights, a discount gas center, café, barber shop, county clerk of courts office with a wedding chapel, voting in the showroom for national and local elections for over 3,000 people, and the largest express service and collision center in the state of Florida.

 

Celebrating its 10th year in business in 2012, Rick Case Honda is located at 15700 Rick Case Honda Way (I-75 at Griffin Road) in Davie, Florida.

 

The Rick Case Automotive Group, one of the largest auto groups in America founded in 1962, is celebrating its 50th anniversary this year. To commemorate this occasion, Rick Case wrote a book, Our Customers, Our Friends, a history of his 50 years as a car dealer. This book sells for $24.95 but is available free to any customer that visits any Rick Case Automotive Group dealership. Located in South Florida since 1986, it is owned and operated by the wife and husband team of Rita and Rick Case. With 15 dealerships in Florida, Georgia and Ohio, the Rick Case Automotive Group offers Acura, Audi, Hyundai, Kia, Mazda, Mitsubishi, Fiat and Honda Automobiles & Motorcycles, including the World’s Largest Honda and Hyundai dealerships in Broward County, Florida and with new Volkswagen, Kia and Alfa Romeo dealerships coming soon to South Florida. Rick Case Automotive Group’s corporate offices are located at 875 North State Road 7 in Fort Lauderdale. For more information, please call (954) 377-7410 or visit www.rickcase.com.

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NEWS RELEASE                                                                      FOR IMMEDIATE RELEASE

                                                                                                            Media Contact: Jennifer Gutierrez

                                                                                                            Zucker Public Relations, Inc.

                                                                                                            (561) 391-5930 ext. 306

                                                                                                            Jennifer@ZuckerPR.com

Views: 7956

Tags: #1, America, Becomes, Case, Dealer, Honda, In, Rick, Sales, Volume

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Comment by Ernie Kasprowicz on July 5, 2012 at 7:27am

It is no coincidence, Ralph.  More and more, one of the first questions we are asked when helping dealerships recruit salespeople is if we can help them attract salespeople with Spanish language and marketing skills.  I also like the fact the dealership has available competitor vehicles to immediately compare.  While not all dealerships will choose to invest in this strategy, at the very least it highlights the salesperson's responsibility to know their competitors products even more than they know their own.

Comment by Ralph Paglia on July 4, 2012 at 8:40am

It is interesting to note that Rick Case Honda makes a concerted effort to market to Spanish speaking car buyers, and they are now #1 in America... During our peak sales years at Courtesy Chevrolet, we also made a serious commitment to Spanish language marketing and sales organizations, and we were number 1 in America at that time.  For almost all brands that I have been exposed to, the top volume dealerships have highly effective Spanish language sales and marketing capabilities.  Is this a coincidence or part of what it takes to sell the most number of vehicles in today's America?

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