Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Reviver Appoints Allan Cooper as Chief Strategy Officer

Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate 

San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with founder and CEO Neville Boston to develop and implement the marketing, sales and business development strategies of the fast-growing tech company.

“Allan is a true automotive retailing and marketing visionary and brings invaluable insights into every aspect of the automotive business to Reviver, including strong relationships with potential partners and key stakeholders,” said Boston. “Already, he has brought new depth to our automotive bench; his contributions will be invaluable as we continue to innovate around the connected car ecosystem and extend the Reviver brand.”

Throughout his career, Cooper has played a central role in delivering disruptive, transformative retailing solutions to the automotive industry. He was honored by J.D. Power and Associates as a ‘Pioneer of Automotive Internet Retailing’ and was a founding partner of OneCommand, a company which was at the forefront of innovating targeted digital messaging solutions for automotive dealerships and manufacturers.

“Reviver and rPlate arrive at a time when the automotive industry is on the brink of another disruptive shift, driven by technologies that create new, far-reaching efficiencies and unprecedented connectivity. To be a key part of this transformation by supplying OEMs, dealer groups and commercial fleets with all those opportunities through a digital license plate – the ‘5th screen’ – is incredibly exciting,” said Cooper.

“I’ve spent the first part of 2017 working closely with Neville and the rest of the team developing our go to market strategy and am thrilled at the myriad opportunities for innovation on the road ahead,” Cooper continued.

Cooper most recently headed Cooper Media Group, a firm focused on helping automotive clients expand their footprint in the US and Australia.

About Reviver
San Francisco-based Reviver’s mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology. With its recently launched rPlate, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and automates the costly, often frustrating and time-consuming DMV renewal process. Approved by multiple DMVs and DOTs, the rPlate also provides basic telematics functionality and brings a new level of personalization to existing license plates. For more information visit www.reviver.io.

 

Media Contacts:

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, cassandra@mwebbcom.com or 818-397-4630

Views: 31

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service