Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

 

Recently I visited with one of the top collegiate quarterback coaches in the nation.

 

“There’s a saying in football that the further away you get from the ball, the less a part of the team you are. Quarterbacks are team leaders and offensive lineman are typically good teammates. On the other hand, wide receivers and cornerbacks, they do their own thing. They live on an island and aren’t really all that connected to the team as you might otherwise think,” he said.

 

It made me think. Would we be better off to look at “Marketing” as the Quarterback and “Sales” as the Wide Receiver in today’s automotive retail environment?

 

When the quarterback comes to the line of scrimmage, he assesses the situation, makes an adjustment, calls out an audible and starts the play.  Further out, the wide receiver hears the adjustment, runs the route and maybe out of their five teammates the play results in a completed pass. Call it 20% odds. Even steeper odds, the wide receiver might catch a touchdown pass. When the big play does come, we celebrate the success. Sales anyone?

 

The football analogy works for a sales environment where marketing functions as the QB. Read the analytics, connect with the people, adjust the view and deliver the plan.  Sales becomes the wide receiver. Marketing becomes the QB and knows what everyone is doing; however, the wide receiver just knows his route and that the goal is to score points.

 

Not unlike the NFL Draft, in today’s Big Data world, who you select as your quarterback will impact your team much more so than who’s playing wide receiver.

 

Who is the quarterback at your dealership?

Views: 13

Tags: LSG, SEO, automotive, dealership, local, marketing, retail, sales, search

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service