Automotive Digital Marketing

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Results: The Second "R" in Sifting Through Automotive SEO Providers

Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide that traffic and demonstrating results should be easy for an automotive SEO vendor.

There are only a few vendors that I know who truly deliver results and provide multiple examples to their prospects. Every vendor has a few examples that they normally show. As a dealer, it's your responsibility to ask for more. Go beyond the ones they have on "standby". Make them dig deep into the well to find 5 or 10 different dealers where their SEO efforts resulted in keyword victories for challenging keywords.

We discuss the first and third "R" on other automotive social networks. The goal is to go around the whole circle of the three major automotive social networks to provide real understanding to dealers around the nation. This video talks about all three:

Views: 114

Tags: kpa, search, seo, tips, video


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Comment by Todd Hotham on April 6, 2012 at 5:49pm

Results are good...but show me the money!  ROI will always be the main barometer by which SEO is judged.  Thanks, JD

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