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Results of Google New Cars Beta Advertising Program in San Francisco

I've written a number of articles on the Google "Cars" program that has been in Beta Testing in the San Francisco Bay area.  (Read Post)  There is no official name for the product yet, so for now I'll just refer to it as Google Cars.

The Google Cars advertising beta is for new cars only and it displays live dealer inventory in search engine results.  The program generates leads directly sent to dealers.

Michael Rose From Google To Share Program Findings

I have just been informed that Michael Rose, Automotive Industry Expert at Google, will be presenting a keynote session at the 2013 Digital Marketing Strategies Conference (DMSC) regarding this beta advertising program for new cars.  The conference is in Orlando and runs February 5-7th, and is scheduled just prior to the NADA 2013 Convention.

Dealers should attend this general session to learn about Google's Beta product for new car dealers in the San Francisco Bay area.  Participants will learn how it works, what it is, and what it is not. Google will share their learnings to date and open the session for Q&A following a brief presentation.

Dealers have been looking for updates on this program and when it will be available in other parts of the country.  So, it looks like DMSC will be the ideal place for dealers to learn about Google strategy for new car advertising, at the VIN level.  I know that I will have a number of questions about the program, what would you ask?

The presentation will not be recorded so the only way to get the jump on your competition is to attend the conference.  Michael's presentation will be on the last day of the show.

Register For DMSC

If you would like to send your team to DMSC, contact Carrie Hemphill at 908-601-6475.  If you are a member of this community, ask for special conference pricing.  You can also register online.

Attendees will not need a rental car since the conference is being held at the Hyatt Regency Orlando International Airport in Orlando, which is connected to the airport.  Hotel rooms are $149/night. 

See you next week in Orlando.

Brian Pasch, CEO

PCG Consulting


Views: 416

Tags: cars, google, google cars, google new car beta, google new car beta san francisco


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Comment by Kim Essenmacher on January 30, 2013 at 7:26am

This is pretty exciting. I look forward to hearing about the results. I do know that 3rd party leads are hardly closing for us from the manufacturer.  Perhaps, we could see if this would be a replacement option for our dealership in the future.

Comment by Ralph Paglia on January 29, 2013 at 3:34pm

This is something that I recommend all dealers who have availability on their market should become part of... Get your inventory on Google Search!

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