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If you haven’t seen and learned about the power of Responsive Web Design, you’re missing a great new piece of digital marketing technology. Responsive Design discards the idea of mobile websites, and instead, builds a multi-device-capable platform around a single website.
My company offers Responsive Websites, and I’m learning that others providers are also entering this exciting space. For our automotive dealer customers, the benefits are enormous with sites that offer better consumer experiences, improved SEO and Social capabilities, and easier maintenance.
The next challenge for Responsive Website Design in the automotive space is convincing our 3rd Party Plug-in Providers to also embrace this technology. I am referring to the various plug-ins for pricing, chat, online negotiation and financing, currently built around desktop and mobile websites. When a Responsive Website attempts to plug-in some of these 3rd party modules, the consumer experience is not always consistent. Chat or pricing windows, for example, can appear in varied styles on smart phones and tablets.
Clearly some standardization around Responsive technology is needed for 3rd party vendors creating website modules, and Dominion is willing to help lead this charge.
What do you think? Any 3rd Party Plug-in providers ready to dive in?