Recently our dealership has gone through some tough times in the internet department. The owners don't want to spend the money it takes to run a completely successful department.
One of the first issues we ran into was response time for our internet leads (especially the manufacturer ones from GM). One month we had a 14 hour average.
General Motors has figured out that if a dealership can get response time down under 4 hours, the conversion rate goes through the roof. To promote this, they reward SFE money if you are under certain thresholds.
I saw the need and did some serious research on putting together a process that would allow for the leads to be responded to in 10-20 minutes. We have implemented the process at our dealership and it works. The clock is stopped.
Since implementing the process, our response time for the last 4 months has averaged 15-25 minutes. We are now in the #1-2 spots every month in our district of dealerships. Now, we qualify for the $10,000 SFE money from GM. Word on the street is that Ford is about to implement a similar reward system for their manufacturer leads.
If you're interested, let me know. This will work at almost any dealership with a good CRM: spencerchevy [at] gmail.com