Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Reputation: The BIG Blue Sky of Your Dealership!

I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back.  It is very frustrating!  As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's way!

Well, today I see it another way:  Reputation a huge opportunity to STAND OUT.  A great reputation marketed in the best ways (and not just online) will drive traffic.  It HAS to, considering we're trusted less that Congress.  Yes, Less Than Congress.  Here's the Gallup poll below to validate that, but before that here's my action for you:  MAKE AND MARKET A GREAT REPUTATION.  DIFFERENTIATE TO THE POSITIVE!!  

This is from a November 29, 2012 Gallup Poll (click here).  There's also a news story here.

Thanks!

Keith Shetterly
www.keithshetterly.com
keithshetterly@gmail.com

Views: 37

Tags: Gallup Poll, car dealer, honesty, integrity, management, reputation, reputation management

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service