Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back. It is very frustrating! As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's way!
Well, today I see it another way: Reputation a huge opportunity to STAND OUT. A great reputation marketed in the best ways (and not just online) will drive traffic. It HAS to, considering we're trusted less that Congress. Yes, Less Than Congress. Here's the Gallup poll below to validate that, but before that here's my action for you: MAKE AND MARKET A GREAT REPUTATION. DIFFERENTIATE TO THE POSITIVE!!