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Reputation: The BIG Blue Sky of Your Dealership!

I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back.  It is very frustrating!  As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's way!

Well, today I see it another way:  Reputation a huge opportunity to STAND OUT.  A great reputation marketed in the best ways (and not just online) will drive traffic.  It HAS to, considering we're trusted less that Congress.  Yes, Less Than Congress.  Here's the Gallup poll below to validate that, but before that here's my action for you:  MAKE AND MARKET A GREAT REPUTATION.  DIFFERENTIATE TO THE POSITIVE!!  

This is from a November 29, 2012 Gallup Poll (click here).  There's also a news story here.

Thanks!

Keith Shetterly
www.keithshetterly.com
keithshetterly@gmail.com

Views: 80

Tags: Gallup Poll, car dealer, honesty, integrity, management, reputation, reputation management

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