Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I was once the bride of an enlisted sailor, who during the course of our marriage made the transition from enlisted to officer by finishing his college education. Once he had become an officer; he tackled the challenge of completing flight school to become a Naval Aviator. When he graduated from flight school and to represent his accomplishments, I had a pewter tankard engraved with these words, “Attitude is as important as Altitude when soaring with the eagles.”
You might work for a dealership that has the hottest brand in town. You might have a slick CRM that automates most of your day and makes your look like a genius. Your organization might have the strongest marketing plan with a dynamic website loaded with the most powerful SEO and SMO do-das on the market. Not much of this matters if you do not have the right attitude. You could have every advantage or none at all and your choice regarding your attitude is still the making or breaking factor in your overall success. No matter if you are a salesperson, a manager or dealer principal you can transition your life to the next stage with a little attitude adjustment.
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