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Recommended 9th Digital Dealer Conference Workshop Sessions

OK, so here's the dilemma that several ADM Professionals who are in Las Vegas right now are facing... There are far too many great workshop sessions at the 9th Digital Dealer Conference in Las Vegas that are scheduled concurrently with each each other, thereby competing for attendance with other sessions. If you are a dealership management team smart enough to bring several key managers that can split up and cover more than one workshop happening in the same time slot, then great! Which makes me want to say "congratulations" to those dealers smart enough to see the wisdom of bringing multiple managers to the 9th Digital Dealer Conference!

But, for those of you who are a "Lone Ranger" here at Digital Dealer in Las Vegas and trying to decide which sessions are "Must Attends", here are my own personal recommendations for each of the concurrent session time slots. In several of these time slots I call a "Tie" and identify two or three sessions which are being presented by speakers who I know to do a fantastic job of presenting strategies and tactics, or the subject matter is timely and too important to miss. When you see a (1 of 2 Tie) designation, You should review each of the 2 or 3 "Tied" sessions I recommend and decide which of these 2 or 3 sessions are more relevant to your current needs.

All of my suggested 9th Digital Dealer workshop sessions and speakers are based on my own personal qualified opinion from having attended every single Digital Dealer Conference since the first one in Nashville about four and a half years ago.

2:00 PM on Tuesday: TECHNOLOGY


Ideas that Every Dealership Group Needs
Leveraging dealer group technology to maximize efficiency and profitability

Watson, Matt

Room: Trinidad

3:00 PM on Tuesday (1 of 2 Tie): SOCIAL STRATEGIES


Facebook & ROI – Better and Better Than Expected
General Manager Joe Orr will provide you with a best practices playbook showing you how to create return on investment through your Facebook fans

Orr, Joe

Room: St. Croix

3:00 PM on Tuesday (2 of 2 Tie): LEAD MANAGEMENT


Internet Sales Best Practices
Learn how to create an efficient lead handling process that covers structure, staff and technology

Mohr, Tom

Room: Bermuda

4:00 PM on Tuesday (1 of 2 Tie): ONLINE TRADE-INS


Don’t Back Yourself into a Corner
Communicating with online trade-in customers

Lange, Rob

Room: Key Largo

4:00 PM on Tuesday (2 of 2 Tie): SOCIAL CRM


Increase Service ROI and Retention through Social Media, CRM and Reputation Management
How to ensure you have the right tools to prepare for the Web 2.0 customers


Room: C2


#207 (#1 of 2; see session #225)

Something Old; Something New
special session for dealer principals, general managers and operating partners

Ziegler, Phil

Room: Trinidad

11:00 AM on Wednesday (1 of 2 Tie): DIGITAL CRM


How to Develop an Effective Digital Strategy with your Current CRM Efforts for 2011 and Beyond
Effectively utilizing today’s technologies


Kniffin, Shaun

Room: C2

11:00 AM on Wednesday (2 OF 2 Tie): ONLINE REPUTATION


Taking Online Reputation Management to a Whole New Level
From making reviews a marketing machine to expanding into fixed operations to tackling online piracy


Room: Bermuda

2:30 PM on Wednesday (Ford & LM Dealers): FLM Digital Team


Creating the Internal Support Required within your Dealership

How to maximize your messaging


Smith, Paul/Robinson, Jason

Room: Bermuda

2:30 PM on Wednesday (1 of 3 Tie): DIGITAL MARKETING


The Digital Presence Revolution
What it is, why it’s important and how to take control of it

Raines, Shaun

Room: C2

2:30 PM on Wednesday (2 of 3 Tie): SOCIAL


C2C + B2B = B2C Squared – Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits!
Social media is powered by people and this formula combines SEO with WOMO (word of mouth optimization) to leverage relationships using technologies fueled by human nature

Zelinger, Phil

Room: St. Croix

2:30 PM on Wednesday (3 of 3 Tie): BEST PRACTICES


Q&A with Brian Benstock
Get your questions answered by one of the top dealers in the country

Benstock, Brian

Room: Key Largo

3:30 PM on Wednesday (1 of 3 Tie): GROWING PROFITS


Looking Inside the Crystal Ball
Real life dealership examples showing you how to become leaner and meaner in the market, driving money right to your bottom line

Frye, Kevin

Room: Key Largo

3:30 PM on Wednesday (2 of 3 Tie): REPUTATION MGMT.


The 10 Keys to Protecting and Promoting your Dealership’s Positive Reputation Online

Wolfington, Sean

Room: Jamaica

3:30 PM on Wednesday (3 of 3 Tie): INVENTORY MARKETING


How to Protect your Online Inventory for the Cars You Sell
Car dealer web sites are under attack!

Pasch, Brian

Room: St. Croix

4:30 PM on Wednesday (1 of 2 Tie): INTERNET DEALERSHIP


Creation vs. Evolution
The two ways e-dealerships come into existence – a debate of biblical proportions


Room: Trinidad

4:30 PM on Wednesday (2 of 2): CUSTOMER SERVICE/BDC


The High Touch Behind the High Tech
Migrate from having an Internet department to becoming an Internet group


Room: Antigua

10:00 AM on Thursday: NEW METRICS


New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management
How to overcome social media gurus that respond to ROI questions by dancing around objective measurement criteria and ROI analysis of social media marketing and reputation management initiatives

Paglia, Ralph

Room: Bermuda

11:00 AM on Thursday (1 of 2 Tie): BUSINESS INTELLIGENCE


Use Data Today to Sell More Cars Tomorrow
Manage your pipeline with business intelligence and reduce cost, increase revenue and improve customer satisfaction


Room: Jamaica

11:00 AM on Thursday (2 of 2 Tie): SOCIAL STRATEGIES


Internet Marketing and Social Media for Independents and Small Franchise Dealers
How to play with the big guys

Gibson, Ken

Room: Bermuda

Views: 49

Tags: 9th Digital Dealer, Digital Dealer Conference, Recommended, Recommended Digital Dealer Sessions, Recommended Workshops


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Comment by Ken Gibson on October 13, 2010 at 10:21am
Ralph, great idea. Already enjoyed some of your picks. Thanks for including my session on Thursday.

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