Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How do you improve something you can’t see? When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest real-time analytics allow you to not only see the number of visitors on your virtual showroom, but how each of them interacts with your website in real-time. True real-time analytics is equivalent to sitting right next to a visitor as he browses your virtual showroom. What’s more interesting is that it presents a number of advantages:
Improve website flow
Example: Watch visitors as they click through your home screen and change the layout if too many close a recently added coupon.
Understand your demographic
Example: Compare how a visitor from Citigroup (a business) browses your website differently than a residential/non-business customer
React to browsing patterns
Example: Discover which are your websites most busiest days/moments and target your marketing efforts accordingly
Guide calling customers
Example: Identify a customer on your website that has called your phone and help them fill out a credit financing form properly
Evaluate your geo-reach
Example: Zoom to locate your visitors on a map down to the neighborhood and see how far your advertising efforts reach
Interestingly, online publishers, such as the NY Times for example, sport the most sophisticated real-time analytics out there. They use the functionality above to adjust placement, Facebook posts, Twitter and other things in real-time in order to promote pageviews. By contrast, there is auto technology that provides basic real-time data but (until recently) none that is completely synchronized with visitor’s movements. This makes it tricky for dealerships to be actionable with the visitors browsing the virtual showroom.
At SaleMove our real-time analytics are so advanced we don’t even call them analytics- we refer to them as real-time “movement” because its as if you are watching customers at the physical showroom. We are trying something new- for the next two weeks we are giving away our real-time movement platform for free (forever!). It is time for for all of us to open our eyes and really see our virtual customers for the first time.