Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Chelsea Shearer, Reputation Management Specialist|
Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the modern automotive consumer demands a modern dealer. We recently sat down with Welch to ask him what it means to be a “modern dealer” and learn how he’s adopted his marketing strategy to attract the contemporary car consumer. His answer--- MultiChannel Marketing.
Matthew outlines his five best practices for MultiChannel Marketing in our new automotive marketing eBook, Mastering the Mix. It’s full of real-world examples of Auburn’s MultiChannel strategy in action. And it’s a great read for any dealer who’s grappling to understand a marketing strategy that's as hard to name as it is to execute.
But Welch had more to say on all things digital and dealer--- particularly when it came to leveraging video in his multichannel strategy. Here’s what was left on the eBook’s cutting room floor: