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Real Dealers, Real Results-The MultiChannel Methods of Matthew Welch

Ellen Jones, Cobalt Product Marketing Manager
by Chelsea Shearer, Reputation Management Specialist


Real Dealers, Real Results - The MultiChannel Methods of Matthew Welch


Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the modern automotive consumer demands a modern dealer. We recently sat down with Welch to ask him what it means to be a “modern dealer” and learn how he’s adopted his marketing strategy to attract the contemporary car consumer. His answer--- MultiChannel Marketing.

Matthew outlines his five best practices for MultiChannel Marketing in our new automotive marketing eBook, Mastering the Mix.  It’s full of real-world examples of Auburn’s MultiChannel strategy in action. And it’s a great read for any dealer who’s grappling to understand a marketing strategy that's as hard to name as it is to execute.

But Welch had more to say on all things digital and dealer--- particularly when it came to leveraging video in his multichannel strategy. Here’s what was left on the eBook’s cutting room floor:


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