Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Yesterday, a colleague sent me a blog post that made me laugh right out loud because of the absurdity of what was being proposed and recommended. Unfortunately, I know the writer who is fresh out of college with lots of potential, but was given the privilege to write for her company’s blog with obviously no editing or guidelines. Her inexperience of workplace standards, legality and employee rights were obvious. As I perused the rest of the blogs, I saw other young employees had also posted articles about digital marketing, website design, and various other topics. Some better than others, but many had incomplete information and misguided recommendations for the reader.
Like many of us, I’ve seen poorly written blogs numerous times as I search the Internet. Yesterday’s blog, admittedly, was probably one of the worse, but it is worth reminding any one searching for information on the Internet ─ Beware.
· There are writers who don’t have the knowledge to be writing about a given topic.
· Many are trying to use blogging as a way to promote themselves or company, but may lack experience.
· Some may not be able to use or translate their knowledge into real life business experience.
Another example of a poorly executed blog post is the one I read that provided recommendations about how companies should build their digital marketing budgets. Again, I had to laugh because whoever wrote it clearly had never worked for a company who used financials to manage their business, never had responsibility for ROI, or never built a budget. If anything, at some point in his career or as a vendor he was provided a budget and frustrated with why he can’t go over it. It was frightening or I should say laughable, but what I gathered from his other posts, he did know digital marketing. Company budgeting was a topic he just shouldn’t have touched.
And, yet on the other hand, I have found some incredible information on the Internet and there are a considerable number of talented and knowledgeable bloggers who I trust and follow. It is obviously the go to place for news, information and industry resources. Just remember the following tips so you find the best information for you:
· Take the time to find your favorite bloggers, resources and news
· Get to know them, understand their experience and if they fit your industry or needs.
· Ask questions and follow more than one blogger. The truth at times may be somewhere in between two or three suggestions.