a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.
Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.
The report is here at http://fluent.razorfish.com/publication/?m=6540&l=1
it is a 56 page report. I am going to read and reread it and then will post my thoughts and takeaways.
A great blog that they have for the auto industry is called Headlights and is in my Google Reader as it should be.
It is located here
2 great resources.. Enjoy I have....