Automotive Digital Marketing

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QR codes – Revolutionize your marketing!

Coping and capturing the latest trends is vital if you need to sell in a competitive world. Trends like use of QR codes has proved to be a milestone in achieving desired results. Making a code is not tough; all you need is a code maker and the exact idea of what you are looking for from the code. The strategic integration of QR codes in automobile industry has several unmatched benefits. Using these codes is an innovative way of marketing. You need a landing page and this should be mobile friendly. Once your website is ready, you can insert its URL into the QR code and you are ready to rock the business world! Although, do not forget to test your newly generated code with a couple of code readers.


Simple yet unique ideas make a difference and help in attracting customers. A walk around video is a nice tool to convey what you wish to sell. Such as a video of a car will entice customers to know more and get in touch with you. As a thumb rule, more people are attracted towards your business proposal if you have a visual presentation rather than mere textual information. You can use a unique landing page with a walk around video and a fresh QR code, so you can track the traffic generated by each code. This will help you to track in real time.


Your QR code can also be promoted by using various promotion media and methods. The ideal methods are personalized emails, blogs, and more importantly social media websites. Let people scan your code and reach your landing page full of information about what you are promoting. T-shirts, business cards, coupons, and billboards could be some alternative to consider while promoting your code outside the internet. If you wear a button with QR code, people can download your URLs and other information within seconds and this is an unique idea to promote.


For an automobile dealership, use of QR code has infinite possibilities. You can send customized reminders about service schedules, warranty issues, or even a birthday greeting card. Applications of the code are endless and a little creativity can allow you to explore all features in favor of developing relations and offering what customers are looking for. QR codes can be the handiest tool to generate new leads through simple means yet be the root to sublime interactions. Exploring unlimited possibilities of QR code is both fun and fulfilling.


by: (Tony R. White)

Views: 147

Tags: Codes, Lead Generation, Marketing, QR, Qr Code, Scanner, Tony White


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Comment by JonesMiller on October 27, 2014 at 6:46pm

Yes! I agree with you. QR code is a quite convenient and creative method for getting information. And it's also easy to created by free qr code generator and scanned by qr code scanner. It's really useful.

Comment by Ralph Paglia on October 29, 2012 at 5:33pm

Check out Kim Essenmacher's Forum discussion on this topic:


We just had our mobile app created for our dealership by AutomotionTV. I am working on ways to promote it. I came across this website today that enables you to create QR codes for each vehicle! It looks like a great tool!

Potratz Advertising writes: "QR codes are in use all over the world and are rapidly becoming more popular. How can your auto dealership utilize them to drive more leads and engage people on and off the lot? Join Paul as he shares 25 creative ways to use QR codes to target the ever-growing smartphone population."



Content from "Source" linked above:

0 to SOLD in 6 seconds flat!

Say hello to your new silent sales person. On the job 24/7 for every car in your lot.

Mobile pages sell cars!

Squigglebox is a complete mobile website for every car on your lot! A recent survey noted that 78% of people who are planning to buy a vehicle during the next 12 months will use a mobile device at some point in the purchase process.

Make car buying convenient for your customer any time of day or night. Potential buyers scan the Squigglebox and save all of the information about a vehicle of interest right on their mobile phone. Best of all, with a single click a customer can contact the dealership by phone or email to set up an appointment to test drive their chosen vehicle.

If you’re a car dealer and you don’t have a mobile campaign, well, you now have a reason to get one. You can’t alienate such a large percentage of your car shoppers by not having a mobile strategy. It’s easy to get started.

Here are some more stats:

  • 44% of mobile car buyers use their phones to compare prices at different dealerships
  • 32% will use them to locate a dealership
  • 23% will use them to contact a dealership

March 2011: Smartphone Ad Impressions Up By 2 Billion In 90 Days
InMobi indicated that smartphone ad-impressions in North America have grown by over two billion in the last 90 days.

The report, based on a reach to over 200 million consumers through 31.5 billion monthly mobile advertising impressions, revealed that total impressions grew by a record 31% globally (October 2010 to January 2011) driven by the skyrocketing number of smartphone impressions which increased by 5.8 billion during the period.

Those are numbers that you can’t ignore. Mobile the future and the future is here now. Start adapting your business to the wants of the mobile user today.


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