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QR Code advertising in print media - Real World Results

I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.

61% - Unique QR Searches

30% - Unique Telephone Calls

9% - Unique URL Referrals

Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising budget.  I titled the QR code “What our customers say about us” and linked the QR code (via bit.ly) to our Presto Reviews reputation management website. I decided to compare the QR code search results to my unique telephone and URL tracking components on the same advertisement.

Views: 29

Tags: Code, QR

Comment

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Comment by Steve Camp on April 5, 2011 at 5:20am
Keith, we had an outstanding campaign last month. Far above district, regional, and national percentages. Can the results be directly attributed to the print portion of the campaign? Definitely not! As you know it must be a combined effort of all your advertising and dealership processes.

I will have to get back to you on the print-to-call percentages. I use an outside vendor (Marcom Technologies) to track calls vs. Appointments set vs. Appointments Shown, vs. Closing ratio. This vendor generates reports on a calendar month and I have not seen the report yet.

Thanks for the input.
Comment by Keith Shetterly on April 5, 2011 at 4:32am

Very cool, Steve!  For those reading this, here we have a GREAT and simple example of Coordinated Marketing in action:  Newspaper + QR == print + web == great result.

 

Steve, what was the impact of the 30% who called you - specifically, how did this ad relate to other comparable print-to-call ads you've done in the past?  Did you see a higher number of calls from the ad than usual?

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