Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.
61% - Unique QR Searches
30% - Unique Telephone Calls
9% - Unique URL Referrals
Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising budget. I titled the QR code “What our customers say about us” and linked the QR code (via bit.ly) to our Presto Reviews reputation management website. I decided to compare the QR code search results to my unique telephone and URL tracking components on the same advertisement.