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PSCars.com Licenses Tools to Enhance Auto Dealer Websites and better Showcase Stores to Sell more effectively to Online Vehicle Buyers

 

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time, announced today that he accepted Practical Systems as a new vendor client.  Practical Systems hosts a new consumer centric marketing platform with some unique perspectives on how automobiles should be purchased online.  "I typically select automotive advertising vendors that provide proprietray automotive advertising solutions or who share our vision to blur the line between the real and the virtual world for our automotive advertising agencies.  Practical Systems fits that criteria and provides added values beyond any current online automotive advertising venues .  Auto dealers are anxious to allow their customers to shop and even buy their vehicles online with the same information and confidence that they can at the dealership and PSCars.com will allow them to do exactly that. " explained Mr. Zelinger.

 

PSCars.Com is expected to be featured on this week's Automotive Advertising Experts show which is scheduled to air on Friday, June 24th between 12 Noon EST and 12:30 PM EST.  Philip Zelinger plans on intervieiwing Dan Kodsi, the CEO of PSCars.com, in an open forum to discuss the best practices that are being developed and applied on their site.  The following Press Release was distributed to all of the affiliated automotive advertising agencies of Ad Agency Online to explain why they should tune into the online interview.

 

Boca Raton, FL - (June 20, 2011) -- PSCars.com  today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.

 

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO. “Our decision to license these tools provides an answer to meet this market need.”

 

A key component of the market need is dealer realization that their websites are more informational than transactional in nature—particularly when it comes to selling cars.

 

According to Mike Pitre, dealer principal at Carleton Ford, PSCars.com has taken his site to a whole new level of interaction and the dealership has enjoyed a substantial increase in business; “I’m so pleased that Turbo Marketing Solutions introduced us to PSCars.com. With our new website and the PSCars.com tools, shoppers are able to research and configure any vehicle they want, negotiate price and terms with us, all without leaving our site; it has opened up doors that were not previously available to us. We are a smaller dealership, selling around 300 new and used vehicles a year. Now, all of a sudden, we have the presence of a giant online; the metropolitan auto buyer views us as big as anyone else and business is booming.”

 

PSCars.com’s licensed tools—offered as packages or a la carte add-ons to a dealer’s website—provide features to help dealers use their websites and social media spaces to sell new and used vehicles:

 

New Car Showroom/Vehicle Configurator/Online Negotiator: These PSCars.com tools give dealers a franchise brand-specific showroom that blends 3D and experiential technologies to allow customers the ability to research and configure vehicles by the trim, colors, options and accessories they want. Dealers can customize the showroom to reflect their store brand and identity and integrate the tool into their current website or as a destination “micro-site” geared linked to online promotions and specials. In addition, the online negotiator tools provide a platform for customers and dealers to effectively negotiate and close deals online (including vehicle price, financing, accessories and other elements of a deal).  

 

Used Car Showroom/Vehicle Configurator/Online Negotiator: The used car showroom offers dealers a branded space to feature key units in inventory, as well as special promotions and pricing. Online shoppers to configure their used vehicle of choice and, in cases where a dealer lacks a specific unit, the PSCars.com tool offers a “we’ll find it for you” function to allow dealers to source a vehicle for the customer. The online negotiator feature gives consumers and dealers a platform to work out and close a deal.

 

Mobile/Social Media Applications: These applications give dealers a turn-key way to offer PSCars.com’s new and used vehicle showrooms, research and configuration functionality across Smartphone, tablet (e.g., iPad) and other mobile devices.

 

PSCars.com also offers a Facebook application that offers the configurator features and “gives consumers a reason to go to a dealer’s Facebook page,” Kodsi says.

 

PSCars.com will offer the tools to dealers who participate in its online vehicle shopping portal. The company is offering introductory pricing and multi-brand discounts for dealers who want the online shopping features for their own websites.   

 

“The licensing of these tools does not change our core mission, which is to transform how online vehicle shoppers can find, configure and purchase vehicles,” Kodsi says. “We realized, however, that dealers want to use their websites to play a larger role in selling vehicles. “The PSCars.com tools effectively turn a dealer’s website into a virtual auto mall.”

 

About PSCars.com (http://www.pscars.com): PSCars.com offers a revolution in online vehicle shopping for dealers and consumers. Blending the best of experiential and 3D technologies, PSCars.com provides research and shopping features to provide a self-directed, ‘no scroll’ shopping experience for consumers and a branded, no-clutter sales environment for dealers to serve customers and close deals. PSCars.com is part of the Practical Systems(TM) family of applications, which combines today's technology with real life needs to create a more positive experience for online consumers and retailers.

###

 Media Contacts:

Sara Callahan                                                

Carter West Public Relations                         

727-288-2159                                                 

scallahan@carterwestpr.com                         

 

Evan Sneider
PSCars.com
PR Director
evan.sneider@pscars.com

 

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the auto industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

 

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

 

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

 

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies - Video CarLot, PSCars.Com, AIS Rebates, AdvantaStar and IntellaCar; to name a few.

 

For more information on Philip Zelinger, Ad Agency Online, L.L.C., PSCars.com or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

Views: 110

Tags: AdAgencyOnline, PSCars.Com, Philip, Practical, Systems, Zelinger, advertising, agencies, agency, automotive

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