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PSCars.com Launches Auto Dealer-Focused “Revolution” for Online Vehicle Sales



Boca Raton, FL - (April 5, 2011) --  PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.

 

“Our goal is to transform the online vehicle buying and shopping process that eliminates frustrations and headaches for both dealers and online vehicle shoppers,” says Dan Kodsi, CEO of PSCars.com. “The launch of our PSCars.com platform to dealers is the first step in what we believe will be a revolution for online automotive retailing.”

The “PSCars.com Revolution” is based on two online vehicle shopping realities:

1.      Dealers have too little control of the shopping process and their branding on big online vehicle shopping sites such as AutoTrader.com and Cars.com. “We’ve combined the best of 3D and other experiential technologies to offer a ‘virtual showroom’ and online shopping process that gives dealers unique branding opportunities and multiple customer touch points,” Kodsi says.

2.      Consumers want more control of the online shopping process. “Our research shows online vehicle buyers, particularly the younger ones, aren’t satisfied with current vehicle shopping sites,” Kodsi says. “They use them because they have no other choice—not because these sites empower them to build and find their dream vehicles and let them control their online shopping experience.”

At the Digital Dealer conference, PSCars.com will be offering dealers demos of its online shopping platform to showcase what the “PSCars.com Revolution” will mean for them:

  • A 3D Virtual Showroom that “re-creates the showroom experience at their stores,” Kodsi says. The PSCars.com new and used car“Showcases” let consumers pick the trim, colors, options and accessories they want for their next vehicle in a content-rich, dealer-branded environment. 

 

  • Flexibility and functionality to serve online customers—no matter their place in their online vehicle shopping process. “If online shoppers are just kicking tires, our PSCars.com platform gives dealers an opportunity to proactively take part and follow-up,” Kodsi says. “If it’s a serious buyer, our system gives dealers the tools and functionality to close a deal, even if it’s a ‘click to delivery’ transaction.”

 

 

  • Better, more qualified leads. PSCars.com offers a two-way online vehicle shopping experience—shoppers can browse dealer inventories, or configure/build their next new or used vehicle and submit bids to participating dealers to make an offer. “There’s little guesswork and wasted time with the customers we deliver to dealers,” Kodsi says. “We’ve built our platform to ensure dealers know where a customer stands in his/her buying cycle.”

 

  • Integration with current dealership technologies and sales processes. PSCars.com interfaces with existing dealership technology providers to maximize efficiencies and minimize costs. “We didn’t want to be the ‘new vendor on the block’ who requires separate time and attention for dealers to be successful,” Kodsi says. “The PSCars.com platform can scale to accommodate the most sophisticated online retailers and those who are less experienced and need an efficient way to more effectively tap into this market.”

“We’re excited about the opportunity to ‘take off the veil’ with dealers at the Digital Dealer conference,” says Ken Horton, Director of Sales for PSCars.com and a former dealer financing executive and F&I Director. “We think our value proposition and price points will resonate well.”

About PSCars.com: (http://www.pscars.com):

 PSCars.com offers a revolution in online vehicle shopping for dealers and consumers. Blending the best of experiential and 3D technologies, PSCars.com provides research and shopping features like its New Car Showcase, Used Car Showcase, Car Configurator and Negotiator to provide a self-directed, ‘no scroll’ shopping experience for consumers and a branded, no-clutter sales environment for dealers to serve customers and close deals. PSCars.com is part of the Practical Systems(TM) family of applications, which combines today's technology with real life needs to create a more positive experience for online consumers and retailers.

###

 Media Contacts:

 

 Sara Callahan                                               

Carter West Public Relations                         

727-288-2159                                                 

scallahan@carterwestpr.com                        

 

Evan Sneider
PSCars.com
PR Director
evan.sneider@pscars.com

 

 

Views: 260

Tags: #DD10, Auto, Cars.com, Convention, Dealer, Digital, PSCARS.COM, Trader, car, internet, More…inventory, leads, new, online, party, sales, third, used

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Comment by Ralph Paglia on April 6, 2011 at 6:41pm

Well... I like the PSCars user experience and submitted a lead after configuring a 2011 Ford SHO... But I am VERY, VERY disappointed in one aspect of the site... Brian and others got to see very attractive women adorning their user experiences, and i got none... zip... nada... not a single lady in a sexy pose... What a bummer, can i get my lead back?

 

In all seriousness, I personally welcome any new competitor who has the chutzpah to go up against the triple threat of Autotrader.com, Cars.com and Ebay Motors... I hope PSCars.com is successful because their success may help stimulate competition and innovation.

Comment by Brian Pasch on April 6, 2011 at 2:13pm

Mark, funny comment.  Regardless of the implications of your response, some company, that sells cars and not sex, called TradeCarView is using sexy imagery. 

 

I thought it was a part of the website functionality called TradeCarView and not an ad from a third party. 

 

There is no reason why a press releases would go out listing a URL that could be serving up ads that discredit the website, which many thought was the case.  This was poor a judgement call by the programmer and thus I would have not suspected that it was a third party.

 

Comment by Mark Dubis on April 6, 2011 at 12:29pm
Online auto shopping continues to evolve and new technologies and processes will help both consumers and dealers.  It appears PSCars.com has functionality that auto shoppers will appreciate.  I wish the team much success and hope they can help dealers in their local markets.
Comment by Keith Shetterly on April 6, 2011 at 12:26pm
Okay, just for the record, it's a bit of an assumption that Brian was even on his own PC when he saw this.  I'd say he gave a favor, because if you're going to use AdSense as a filler until the site is 100% live, you need to stay aware of what can be served and what to do about it.  Regardless, cool idea, and I won't tell you what was served when *I* first looked at it!  :)
Comment by sara callahan on April 6, 2011 at 12:21pm

Brad, thanks for your comment, as I covered with Brian in my previous comment, as the site is not yet 100% active, when you view the site currently you can be targeted with Google ads based on your location and preferences.  This will not happen when it is fully live.

Check out the screen shots below that show what the consumer sees when you go one step further in:  A featured dealer with all contact information.  In theory you could chose to contact the dealer at this point by phone, as the dealer is paying for the preferred position to help improve his chances of being the customer’s dealership of choice. The site integrates participating dealers within several pages to engage the consumer and drive exposure for that dealer.

 

 

 

Comment by Mark Dubis on April 6, 2011 at 12:15pm

Brian, for as much as you are on the web, I would have thought you would know about Google ad serving. Their targeting serves up ads based on user behavior, so if you are seeing a buxom lady in the ads on your page, I could only guess about the sites you are visiting. Guess its a good thing that no one in auto retailing is sexist.

Just remember to clear your cache.

Comment by sara callahan on April 6, 2011 at 12:12pm

Brian thanks so much for your comment.  The ad in question was not a PSCars.com ad but as the site is not at this point 100% live, you are seeing filler ads from Google based on your location and targeting you based on your online behavior and preferences.   I appreciate your bringing it to our attention as this particular ad has now been blocked.

Comment by Brad Kelly on April 5, 2011 at 12:56pm

That seems like an awfully strange place for Adsense. My pageload had an ad for a local dealer with their phone number instead. What if I were to call instead of go through the lead collection process?

 

That being said, I must admit it's a pretty slick site, aesthetically speaking.

Comment by Brian Pasch on April 5, 2011 at 9:40am

I saw this news and went to www.pscars.com and on the home page this is the graphic that the company is using for their vehicle search feature:

 

I'm not sure what this community thinks but this does not look like the average shopper.  It looks like something you would find on www.adultfriendfinder.com.

Maybe the site should be called www.tacars.com

 

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