Automotive Digital Marketing ProCom
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Proven: Buying Facebook Likes Is Wasted Money
As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”
I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who could do business with you. Well, that house of cards just crumbled.
I wrote an article in July 2010, an article in June 2011, and an article in June 2012 (must be a summer thing. Go figure.) detailing why I think this is bad practice and why social media companies that utilize this strategy offer nothing of value to their clients.
Just like buying fake reviews, buying Likes is bad practice. The only way to have effective, lasting, meaningful social media marketing that will engage your clients and bring you business is to build your social media networks organically. It may be slower, but you shouldn’t ever have to worry about it vanishing into thin air.
Rarely is the easiest way the right one.
[Disclaimer: As many readers know, I work for a company that offers a managed social media solution and work in a position in which I craft social media strategies for our clients. All my posts are my personal opinions and do not necessarily reflect the views or opinions of my company.)
Comment
Welcome to
Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
Based On Your Interests...
Automotive Marketing Tools
ADM Events
-
FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
0 Comments 1 Like -
The New Keys to Closing Your Most Profitable Customers
February 5, 2015 from 1pm to 2pm – http://hubs.ly/y0tT3h0
0 Comments 1 Like -
FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
0 Comments 1 Like -
INTERNET BATTLE PLAN XVII - TAMPA
February 17, 2015 at 8am to February 19, 2015 at 12pm – Tampa Renaissance International Plaza Hotel
7 Comments 1 Like -
FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
0 Comments 1 Like -
Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
0 Comments 0 Likes -
Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
0 Comments 0 Likes
Top 20 Contributing ADM Professional Community Members (Past 30 Days)
Google Automotive Network Targeted Placement Ads
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Top 5 Automotive Marketing Forum Discussions - 30 Days
Share the Best Content w/AutoMarketing Community
ADM Member Birthdays
ADM Member Birthdays TODAY
© 2015 Created by Ralph Paglia.
Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!
Join Automotive Digital Marketing ProCom