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Proud to be the new VP of Sales for Dealer Authority.

I have exciting news to share with my automotive family but want to show nothing but respect for my friends at DealerOn. I have officially resigned my position with DealerOn to join Dealer Authority in 2015. My decision to leave DealerOn was very difficult for me personally. I have sold websites for Reynolds and Reynolds, ADP,, and TK Carsites (KPA). DealerOn by far had the best offering of any of those companies when it comes to websites. The people behind them are amazing. I consider many of them my friends. It felt like family. So what’s the problem? Websites just aren’t my passion. SEO and Social are my passion. It’s ever changing, always challenging, and when done properly, delivers the most bang for my dealerships buck.

Throughout my 22 years in automotive I have always strived to work with the leader in their space. Reynolds was the clear leader in DMS until their acquisition. ADP easily filled their shoes. without question built a company strong enough to command a one billion dollar purchase. TK Carsites always had impressive SEO results and built an amazing Social offering that in my mind was rivaled by no other in the industry until their acquisition. Dealer Authority is the dominant player in the industry when it comes to search and social and it stands to only get better from here. 


I’m proud of my time at DealerOn. I’m confident that any dealerships I brought in to the DealerOn family are better off than they were before. Hell, we guaranteed it! If you are looking to make a change with your dealerships website you are crazy if you don’t at least hear what DealerOn has to say but if you are in the market for high quality SEO and Social Media that definitely puts cars over the curb I would be honored if you would reach out to me and hear what we are doing at Dealer Authority. My cell is 937.405.3750 or email me at


Here’s to an extremely successful 2015!


Views: 513

Tags: Authority, Automarketing, Dealer, SEO, Social


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Comment by Cecil Helton on January 5, 2015 at 4:59pm

Congrats, Jeff!

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