Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Protecting your Dealership - Benefiting from Social Media While Limiting Risk

Social media is no longer a new concept; it has become a common and highly used tool in society today. Often a free tool, social media can help take your dealership to new heights; however, it can also create legal risk if taken advantage of or used improperly. To keep your dealership on the right side of social media, utilize the following best practices:

Currently it is illegal to request employee’s passwords in 12 states and many other states may be following suit. Never ask for your employees’ social media passwords.

  • It is important that your dealership complies with federal equal employment opportunities laws; make certain that your dealership’s “about” profile on each social media site includes a notice that you comply with all applicable laws.
  • Social media is proving to be a strong hiring tool, however, if you use your social media platforms for hiring, make certain to keep copies of all open positions or ads that are posted.
  • If your employees are endorsing, promoting, or advertising for your dealership or services through their social media accounts, make sure that they disclose their relationship with the dealership on each of their social platforms.
  • It is valuable for your employees to “like” your business pages or share your posts, but this is considered a work task. Never recommend that your employees promote your dealership on social media when off-duty.
  • Even though social media sites are accessible 24 hours a day and any employee can post to the pages, the content on each page is still the property of the dealership. Make certain that employees understand that no matter who posts on the social media pages, the dealership owns all of the content posted on them.

Social media is a quickly evolving entity. To keep yourself and your dealership safe, stay up to date on new cases and regulations that could affect your business. To learn more about social media policy or to request a sample policy, contact hrm@kpaonline.com.

- See more at: http://www.kpaonline.com/blog/2014/07/protecting-your-dealership-be...

Views: 11

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

4. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service