Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:

1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on this last week, so Potratz can walk you through it on our website's past workshops. This will allow you to market service incentives to your Facebook place on mobile devices, but also set up deals for service on your dealership's or dealer group's business page.

2. Claim Your Foursquare Venue - Claim your dealership venue on foursquare and set up your specials. It's an easy way to brand your dealership on these location based networks, but also put your service coupons and added value on them as well.

3. Utilize Google Tags - Set up Google Tags in your SEM campaigns and advertise your best service coupons. This allows consumers to see your service campaigns when they are searching for various keywords or your dealership name on Google and Google Maps.

Follow those quick steps and immediately put your service department out there by using some of the best location based technologies available. It may take some time to claim and set up, but once you're live it's one of the best ways to promote service at a low cost.

Views: 27

Tags: Advertising, Automotive, Based, Car, Dealers, Foursquare, Google, Location, Marketing, Media, More…Networking, Potratz, Social, Tags, for


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

October 2019

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service