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Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared 5 Ways to Connect with Customers on Yelp. But what is your dealership doing in store to drive the same traffic and attention to your Yelp listing?

There are many ways to ensure your customers know that your dealership has an active presence on Yelp and to encourage them to share their feedback.

Yelp provides businesses with great printable assets and signage on their public Flickr Account featuring color, black and white, and web options for your convenience. You can use these assets to let your customers know you have a Yelp presence and encourage them to check in on their mobile phone. You can even print table tents and posters featuring your check in offer.

Burns Buick GMC is a great example of a dealership utilizing these materials to encourage customers to “Check In” on Yelp and share their experience. Burns is paving the way to success on Yelp by realizing how in store marketing and creating a buzz offline will in turn generate activity online. On the sales desks, service counter, and table tops they have clearly and visibly showcased to their customers how they can be found on Yelp.

For the business card slot of the tabletop stand, they have also created cards that customers can take with them for easy access to their Yelp listing and the dealership’s contact information.

Thank you Burns Buick GMC for sharing these helpful tips and ideas! How will your dealership “Yelp us out?” Feel free to brainstorm with the community and share with others how your dealership is promoting Yelp in store by leaving your thoughts in our comments section.


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About the Author

Kayla Henricks, Cobalt Reputation Management Specialist Kayla Henricks has been a Primary Reputation Management Specialist since 2012. She works with dealerships to improve their customer engagement, overall customer satisfaction, and lead to improving a dealership’s online reputation. She graduated from Seattle Pacific University with a Bachelor’s Degree in Marketing. When Kayla isn’t at the gym, cooking or spending time at home with her family in Edmonds, WA you can usually find her rooting on her favorite Seattle sporting teams! Go Seahawks! To this day she is still zipping around in her first car, a black 2005 Jetta GLI! You can reach Kayla directly at kayla.henricks@adp.com.Learn more about Cobalt's suite of automotive reputation management solutions.

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Tags: Automotive, Best, Dealership, Loyalty, Management, Marketing, Practices, Reputation, Reviews, Yelp

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