Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Promoted Video Pins on Pinterest
Pinterest recently rolled out Promoted Video, yet another way for businesses to share ideas and let consumers give new concepts a try. With over 100 million people worldwide turning to Pinterest monthly to get inspiration, Promoted Video makes sense for businesses looking to expand and offer something new and exciting to online shoppers. Currently, 75% of Pinterest content that consumers enjoy comes from businesses—and 55% of people on Pinterest say they’re interested in finding products on this platform. With Promoted Video, businesses can now demo their products and services, giving consumers an in-the-moment feel for what they’ll be purchasing. In early testing, Promoted Video ads were shown to stick with consumers 4x more than non-video ads—a testament to the power of video. Dealerships, now more than ever, it’s important you become comfortable with the idea of getting in front of your consumers with video. Not only will you capture more attention, but you’ll also make more sales and earn more loyalty by speaking to consumers in a language they understand and enjoy.
New Look & Layout for Facebook
Everyone loves a makeover, and Facebook is no different. It’s recently moved forward with an updated desktop design that makes it easier than ever for visitors to interact with Pages. Businesses will notice a cleaner overall layout with brighter and more prominent button placements that promote meaningful interactions such as booking appointments and browsing online shops. Additionally, Page owners will notice improved navigation, which will allow users to more quickly and easily find information about businesses. Updated navigation features include newly located Page tabs that will now appear on a vertical navigation bar on the left-hand side of the Page. Tabs can also be updated and rearranged to suit each business’s preferences. Dealerships, be sure your Page is updated with your latest information and compelling images. Potential customers will be more likely to seek out your dealership if you make yourself easy to find, and they’ll be more likely to reach out to you if you offer a variety of ways to contact you.
Twitter Promoted Stickers
Twitter is introducing everyone to Promoted Stickers, and for brands that are interacting with consumers online, this offers a great opportunity to use their creativity and reach out to shoppers in a unique new way. Stickers were recently introduced to Twitter users as a way of adding a little pop to their pics, and already millions of posts have appeared with stickers. Now, businesses can join in the fun and create brand stickers which will appear in the #Stickers library for anyone on Twitter to use. Acting as a visual hashtag, stickers make it easy for brands to see who’s interacting with them on specific topics. Dealerships, jump in on the fun and create stickers of your very own on Twitter. You’ll be participating in a timely trend—and you’ll be able to track those who are interacting with your brand.
New Twitter Notification Features
Twitter is introducing two new features that will give users more control over who they interact with and who they see on the platform. First, users will be able to configure their notifications settings to limit to only those they follow on mobile and twitter.com. Users who want to give this a try can turn this feature on in their Notifications Settings; otherwise, things will remain the same as always. The next change offered by Twitter is a quality filter, which will improve overall Tweet quality by using a variety of signals. By turning on this functionality, users will be able to filter out lower-quality content like duplicate Tweets or automated content. This can also be controlled via the notifications settings menu. Dealerships, be sure you’re the one consumers want to follow and retweet by continuously posting valuable and useful content. Stay up to date with current industry news and share freely with your followers…they’ll be eager to retweet the things they learn from you.
Tip of the Week – Create a Facebook Feed Consumers Will Love
It’s easy to fall into the trap of overcomplicating our social strategies. It’s also easy to fall into the trap of thinking we need no strategy at all. The reality is your Facebook strategy will fall somewhere between those two extremes. While you don’t need to dedicate the rest of your active years to planning and posting, you do need some sort of a strategy for sharing content that will appeal to your target market. And that’s where this post comes in. Check out the following tips and tricks for posting content that will keep your followers coming back for more:
There are plenty of things you can do to ensure you’re posting content that brings your audience back, but the main message is this: Be consistent, be yourself, and be positive. The rest of the tips are the little things you can learn along the way to tweak and improve your strategy. The businesses that are successful on social are those that are authentic and offer content that’s helpful and engaging, without being pushy or overly sales-driven. Offer up your best authentic self—and interact with consumers consistently to see your social platform grow into a successful tool that will help support your dealership’s business plan.