Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
FOR IMMEDIATE RELEASE
AUTO-BIO TO BECOME CAR-BIO
Auto-Bio, a California company providing dealerships with a proven and unique sales tool for
pre-owned vehicles since 2004 is changing its name to CAR-BIO. Auto-Bio provides a booklet
on each specific pre-owned vehicle on a dealership’s lot, plus an electronic version for dealership
websites and a QR code sticker for mobile devices. The Auto-Bio booklet and electronic version
is a “biography” on each specific vehicle with vehicle equipment, trade reviews, owner reviews,
technical specifications, vehicle history reports, and dealership specific information. This sales
tool – a third party report – increases customers’ credibility in the vehicle, the dealership and the
salesperson. As the pre-owned inventory changes, the new Auto-Bios arrive automatically.
Company Founder and President, David Taylor, recently announced the name change as a means
to re-launch the company’s services nationwide with a national marketing campaign and the
implementation of a national sales force. He also stated the decision to change to CAR-BIO
will give the company’s product a more descriptive name for marketing. One of the challenges
facing Auto-Bio in the past was that the name Auto-Bio was not recognized for the tool it
is, especially with no other competing product. The name change and national marketing is
scheduled to be fully implemented by June 1, 2012.
For more information go to www.car-bio.net or contact Car-Bio directly at 707-789-9787.