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President Obama Signs Cash for Clunkers Legislation

June 24, 2009 - WASHINGTON -- Yes, It really is a done deal. President Obama has signed the Cash for Clunkers legislation that provides financial incentives to American consumers who trade-in their old pollution belching gas guzzler for a new greener and more fuel-efficient car, truck or SUV.




The author of the legislation, Ohio Democratic Rep. Betty Sutton, was quoted by the Cleveland Plain Dealer as saying the measure would "improve our environment and help shore up the jobs of millions of Americans who depend upon our auto and related industries for their livelihood."

The Car Allowance Rebate System (CARS) will be administered by the National Highway Traffic Safety Administration, which will issue credits through NHTSA registered car dealers of $3,500 or $4,500 to buyers of fuel-efficient cars who turn in older, gas-guzzling vehicles to be scrapped.

Rules for dealer participation in the program will be issued by the NHTSA within 30 days of June 24, 2009.

From: http://CARS.gov
President Obama signed into law a program NHTSA is calling the Car Allowance Rebate System (CARS). This is a government program that helps you purchase a new, more fuel efficient vehicle when you trade in a less fuel efficient vehicle. See the Frequently Asked Questions for more details.

Under the CARS program, NHTSA is charged with rules for program implementation in 30 days. You may want to contact your local dealer in mid-July.

REGISTER YOUR EMAIL WITH NHTSA FOR UPDATES
When you complete the form by clicking on the linked text above, you should receive a similar confirmation to what I received below:
"Your information has been submitted. Thanks!
A confirmation email is on its way to ralph_paglia@adp.com and should arrive shortly.

Note: To ensure proper delivery of our emails, take a moment now and add us - info@cars.gov - to your address book, trusted sender list, or company white list.

email ralph_paglia@adp.com"


5 Important Things to Know
Your vehicle must be less than 25 years old on the trade-in date
Only purchase or lease of new vehicles qualify
Generally, trade-in vehicles must get 18 or less MPG (some very large pick-up trucks and cargo vans have different requirements)
Trade-in vehicles must be registered and insured continuously for the full year preceding the trade-in
You don't need a voucher, dealers will apply a credit at purchase
Check the http://CARS.gov site frequently for the most recent updates from the government.


What Does The Deal Look Like?

You can click on the chart above to open a full size view in a new window

The following questions (bold) and answers (italics) are based on the relevant provisions within the Consumer Assistance to Recycle and Save Act of 2009.

What is the Car Allowance Rebate System?
The Car Allowance Rebate System is a new program from the government that will help you pay for a new, more fuel efficient car or truck from a participating dealer when you trade in a less fuel efficient car or truck.

How do I know if a dealer is participating in the program?
The law requires dealers to be registered to participate in the program. We are moving as quickly as possible to register interested dealers. As dealers are registered, we will list them on this website. We will continue to update this list during the life of the program. Meanwhile, you may wish to contact dealers in your area to ask whether they plan to participate in the program.

What is NHTSA doing to implement the program?
As required under the law, NHTSA will publish rules for the program in 30 days. We are currently working closely with manufacturers, dealers, and disposal facilities to get a workable, effective program up and running.

Do I need to get a voucher or sign up for this program?
No. You do not need a voucher and you are not required to sign up or enroll in this program. Participating new car dealers will apply a credit, reducing the price you pay at the time of your purchase or lease, provided the vehicle you buy or lease and the vehicle you trade in meet the program requirements. The dealer will then obtain reimbursement from the government.

How do I know if my car or truck is an eligible trade-in vehicle?
There are several requirements (but you also have to meet certain conditions for the car or truck you wish to buy). Your dealer can help you determine whether you have an eligible trade in vehicle. Your trade-in vehicle must have been manufactured less than 25 years before the date you trade it in have a “new” combined city/highway fuel economy of 18 miles per gallon or less, be in drivable condition, and have been continuously insured and registered to the same owner for the full year preceding the trade-in. PLEASE NOTE: Work Trucks (i.e., very large pickup trucks and cargo vans) have different requirements.

How do I find out when my vehicle was manufactured?
The month and year of manufacture (e.g., 1-96 (January 1996)) appear on the safety standard certification label that is located on the frame or edge of the driver’s door in most vehicles.

How do I find out the combined city/highway fuel economy rating of my trade-in vehicle?
Go to http://www.fueleconomy.gov/feg/sbs.htm and click on the model year of your vehicle, the make, and then the model. Under the words "ESTIMATED NEW EPA MPG" in the red banner, there is a red number with the word "COMBINED" under it. That is the new combined city/highway fuel economy for your vehicle. You may then enter the make, model, and model year of a new vehicle you may want to buy and see its combined MPG for comparison.

Does the program apply if I want to lease a vehicle, or must I purchase a vehicle?
Under the program, you may purchase a new vehicle or lease a new vehicle, provided the lease period for the new vehicle is at least five years.

Is there a cap on the price of the vehicle I can buy or lease under the program?
Yes. The manufacturer's suggested retail price cannot exceed $45,000.

Does the program apply if I want to buy a used car?
No. The program does not apply to the purchase of used vehicles.

What is the amount of the credit?
The amount of the credit is $3,500 or $4,500, and generally depends on the type of vehicle you purchase and the difference in fuel economy between the purchased vehicle and the trade-in vehicle. Different requirements apply for work trucks.

In addition to the credit, will I get the full value of my trade-in vehicle?
No. The law requires your trade-in vehicle to be destroyed. Therefore, the value you negotiate with the dealer for your trade-in vehicle is not likely to exceed its scrap value. The law requires the dealer to disclose to you an estimate of the scrap value of your trade-in vehicle.

I don’t drive an American car but I would like to trade in my old car for a newer, more fuel efficient one. Is this program only for American cars?
No. You may trade in or buy a domestic or a foreign vehicle.

I have a truck and I cannot find its fuel economy rating. Is it an eligible trade-in vehicle?
Maybe. Some trucks, such as work trucks, were never rated for fuel economy. For these trucks, age is the only criterion for determining whether they are eligible trade-in vehicles. If you have one of these trucks, it must be from model year 2001 or earlier, but also the date of manufacture must be less than 25 years from the date you trade it in, to be an eligible trade-in vehicle. Other restrictions may also apply.

I just traded in my old car for a new vehicle last month. Will I get some money back?
No. The program does not apply retroactively.

As a service to ADM Professionals, we uploaded the
ACTUAL CASH FOR CLUNKERS LEGISLATION
in a PDF document for you to download
and print a hard copy, frame for posterity,
or even have it available in a binder or
other hand-out format at your dealership:
CARS-Law.pdf


ADP Digital Advertising is offering a "Turn Key" Cash For Clunkers Digital Marketing Program ofr dealers who would like to drive more showroom and website traffic, phone calls and leads by leveraging public interest in the Cash For Clunkers CARS government funded automotive sales stimulus program. You can simply fill out the lead form at www.SEMdealer.com, or if a Ford or Lincoln Mercury dealer use the form at www.FLMDigital.com or call the ADP Digital Advertising team at 888-243-2935. The promotional program ADP is offering includes three packages:

1. CFC Headquarters Digital Advertising Campaign Package - $10,000 a month
This package includes a Cash For Clunkers dealership VIDEO microsite with a Cash For Clunkers keyword enriched domain name, locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID, $2500 a month in paid Search Engine Advertising and $5000 a month in Behavioral Targeted display advertising, $2500 a month in Website Placements of Display Advertising (includes Kelley Blue Book), animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), along with Omniture SiteCatalyst reporting and tracking application for a full suite of metrics.
A 3 month ADP Digital Advertising agreement is used for this package.

2. CFC Participating Dealer Digital Advertising Campaign Package - $5295 a month
This package includes a CFC dealership VIDEO microsite with a Cash For Clunkers keyword enriched domain name, AdTracker toll-free number, lead form sourcing ID, $1500 a month in paid Search Engine Advertising, $2500 a month in Behavioral Targeted display advertising, $1000 a month in Kelley Blue Book website advertising, animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), A 3 month ADP Digital Advertising agreement is used.

3. CFC Dealer Microsite - $595 a month
Includes a CFC dealership VIDEO microsite with locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID and Google Analytics installed for reporting and tracking. This package requires 12 month ADP Digital Advertising agreement for microsite only, with the option to change the microsite's theme after the CFC program expires to any of the 35 microsite designs at www.DealerMicrosites.com ..

Here are a few images of the ADP Digital Advertising Cash For Clunker Dealer Advertisements, you can click on each image to open a window with the animated Flash advertisements running in full glory as they do on a web site:



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Views: 74

Tags: CARS Legislation signed, CARS.GOV, Cash for Clunkers, NHTSA cash for clunkers rules, President Obama

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Comment by Randall Prince on June 25, 2009 at 7:45am
Great article. EasyAutoSales just did a little blub similar: http://blog.easyautosales.com/cash-for-clunkers/ Your microsite marketing push is a pretty intersecting idea though!

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