Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Pre-Approvals Could Be Among Biggest Opportunities

  • 49% of dealers expect customer traffic to increase over the next quarter.
  • Dealers are encouraged to get more creative with preapprovals and credit checks as they remain a critical component of the automotive shopping process.
  • Equifax found in a recent study that 52% of prospective purchasers have undergone a credit check, while just 15% have the intention of getting pre-approval on their desired vehicle. Even more interesting, nearly a third (32%) said they do not plan to seek approval during the shopping process. 
  • Clearly, dealers can play a larger role in helping or encouraging preapprovals, which may create a less adversarial environment when it comes to negotiation as well as a more expedited shopping process.
  • Most dealers surveyed by NIADA (40%) say that tighter restrictions to qualify buyer loans are a major factor making it more difficult to secure loans for their customers.

Smaller Customer Traffic Doesn't Mean Smaller Sales

  • What's making it more difficult for dealers to secure loans for their customers? The survey pointed to lack of customer prospect traffic/leads (second highest at 17%, behind only cost of doing business (23%).
  • The concern today is that dealers and lenders today are more focused on Prime opportunities.
  • According to the most recent Equifax credit trends data (through March 2018), 1.37 million auto loans have been originated this year to Subprime consumers with a VantageScore® 3.0 credit score below 620. This is a 7.3% decrease from March 2017. These newly-issued loans have a corresponding total balance of $24.1 billion, a 6.8% decrease year-over-year.

Solution: As lenders consider which loans to approve, they are increasingly using new analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business. With these tools, both dealers and lenders can maximize their showroom traffic and transaction opportunities, even in Subprime scenarios.

Quote for publication:

"Despite 2018 so far showing much resilience in an auto industry that's showing slipping auto sales activity, many experts believe end-of-year sales will still fall a little short of last year's totals," said John Giamalvo, vice president, dealer services at Equifax Automotive. "The message and opportunity here is that this doesn't have to be doom and gloom for dealers and lenders. Analytic tools and fundamental strategies should be maximized to both maximize showroom traffic in pre-approvals, and generate more risk-friendly transactions with Subprime opportunities."

Please let me know if you'd like to schedule a call with John Giamalvo, vice president, dealer services at Equifax Automotive.

Views: 55


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service