Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Pissed Consumer Website Engages A Direct Attack on Dealer Name

My daily routine may be seen as "nerdy" for some people. I often type in common automotive search phrases to see which websites are being displayed on Google Page One. I am always on the look out for new websites that have content that are well ranked.

I pick random car dealership names to see how their Google Page One Management (GPOM) strategy is working or not working. No all car dealers believe that they should own all the organic listings on Google Page One for their dealership name; I do.

It is not the dealer's best interest to allow lead collection websites and websites that are filled with just complaints to show up on Google Page One when a consumer types in their exact dealership name.

Sites like RipOffReport.com, ComplaintsBoard.com and PissedConsumer.com have a history of encouraging only negative posts and some have even stooped to collecting extortion money. Just google the "RipOffReport.com" to read some of the lawsuits that this organization has been involved with.

Your Dealership Names Is Under Attack

I was a bit shocked today when I saw that a complaints website called "Pissed Consumer" was creating sub-domains using a car dealers name to show up on Google Page One.

I typed into Google "Midway Nissan" and came across their website on Google Page One with the address: http://midway-nissan-phoenix.pissedconsumer.com

You can see the screen capture below:

Pissed Consumer DealerSubdomains


The PissedConsumer.com website is using strong SEO techniques to ensure that consumer complaints are showing up on Google Page One for a car dealer's name. This just raised the bar on how aggressive these websites want to appear on Google Page One for a car dealers name. The website is not doing anything illegal by the way; a sub-domain is not protected by trademark law like a primary domain.

Midway Motors is just one of thousands of dealers that are under attack. This website has created sub-domains for every dealer and once complaints start to get posted they will jump to Google Page One. Here are a few other sub-domains that I easily found.
  • http://david-maus-toyota.pissedconsumer.com/
  • http://hoover-toyota.pissedconsumer.com/
  • http://rick-case-honda.pissedconsumer.com/
  • http://maxon-hyundai.pissedconsumer.com
  • http://frenchies-chevrolet.pissedconsumer.com/

Internet Reputation Management

If you understand the significance of this SEO attack, you can bet that other review websites and lead collectors will follow this same strategy. If you want to build a strong defense to protect your multi-million dollar brand, you need to get to work and build a proactive Internet Reputation Management and GPOM strategy.

This is the warning shot across the bow. If you act now, you can be first to have better assets optimized for your dealership brand name. Delay, and companies like PissedConsumer.com will surround you and your consumers with many distractions.

If you have any questions, drop me a note.

Brian Pasch, CEO
Pasch Consulting Group
www.dealer-seo.com
http://twitter.com/automotiveseo

Views: 15

Tags: google, gpom, internet, management, one, page, pissedconsumer, reputation

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service