My daily routine may be seen as "nerdy" for some people. I often type in common automotive search phrases to see which websites are being displayed on Google Page One. I am always on the look out for new websites that have content that are well ranked.
I pick random car dealership names to see how their Google Page One Management (GPOM) strategy is working or not working. No all car dealers believe that they should own all the organic listings on Google Page One for their dealership name; I do.
It is not the dealer's best interest to allow lead collection websites
and websites that are filled with just complaints to show up on Google Page One when a consumer types in their exact dealership name.
Sites like RipOffReport.com, ComplaintsBoard.com and PissedConsumer.com have a history of encouraging only negative posts and some have even stooped to collecting extortion money. Just google the "RipOffReport.com" to read some of the lawsuits that this organization has been involved with.
Your Dealership Names Is Under Attack
I was a bit shocked today when I saw that a complaints website called "Pissed Consumer" was creating sub-domains
using a car dealers name to show up on Google Page One.
I typed into Google "Midway Nissan
" and came across their website
on Google Page One with the address: http://midway-nissan-phoenix.pissedconsumer.com
You can see the screen capture below:
The PissedConsumer.com website is using strong SEO techniques to ensure that consumer complaints are showing up on Google Page One for a car dealer's name. This just raised the bar
on how aggressive these websites want to appear on Google Page One for a car dealers name. The website is not doing anything illegal by the way; a sub-domain is not protected by trademark law like a primary domain.
Midway Motors is just one of thousands of dealers that are under attack. This website has created sub-domains for every dealer and once complaints start to get posted they will jump to Google Page One. Here are a few other sub-domains that I easily found.
Internet Reputation Management
If you understand the significance of this SEO attack, you can bet that other review websites and lead collectors
will follow this same strategy. If you want to build a strong defense to protect your multi-million dollar brand, you need to get to work and build a proactive Internet Reputation Management and GPOM strategy
This is the warning shot across the bow.
If you act now, you can be first to have better assets optimized for your dealership brand name. Delay, and companies like PissedConsumer.com will surround you and your consumers with many distractions.
If you have any questions, drop me a note.
Brian Pasch, CEO
Pasch Consulting Group