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Las Vegas, October 31, 2017 – Today Pirelli unveiled the new Scorpion™ All Terrain Plus tire to North American dealers and press at SEMA 2017, the world’s largest automotive specialty equipment show. The new Scorpion™ All Terrain Plus is an on and off-road all terrain tire that delivers maximum performance in demanding conditions for pick-up trucks and SUVs.

“The new Scorpion™ All Terrain Plus reflects Pirelli’s continued commitment to offering tires developed specifically for the North American Market,” said Ian Coke, Chief Technical Officer for Pirelli Tire North America. “This tire combines our advanced compound and design technology with an aggressive appearance to provide light truck and SUV owners with a durable, high performing driving experience through a wide range of challenging on or off-road conditions.”

Sporting a new generation tread compound and aggressive design, the Scorpion™ All Terrain Plus tire is a significant upgrade that replaces the previous Pirelli Scorpion™ ATR. The all new tire tread pattern increases durability, traction and wear resistance; ultimately offering balanced performance in various on and off-road conditions.

Key features of the new Scorpion™ All Terrain Plus tire include:


Aggressive Tread Pattern and Upper Sidewall Design

•       Delivers a great look for trucks and SUVs

•       Balanced performance for on and off-road conditions


New Generation Tread Compound

•       Optimized for durability, traction, and wear

•       High resistance to cutting and chipping of  the tread elements

•       Excellent snow traction, and sidewall marked with three-peak snowflake


Deep Tread Grooves with Conical Stone Ejectors

•       Delivers excellent traction in mud and snow

•       Ejectors force small stones out from the tread

 50,000 Mile Treadwear Warranty For All Sizes


The aggressive tire design of the Scorpion™ All Terrain Plus will please drivers who prefer minimal noise and on-road driving comfort, but do not want to sacrifice solid off-road performance. The new Scorpion™ All Terrain Plus tire will be available in various 16 inch, 17 inch, 18 inch and 20 inch sizes, with deliveries in the first half of 2018. Examples of planned fitments include the Chevy Silverado, GMC Sierra, Ford F-150, Toyota Tacoma and Dodge RAM 1500.


The new Scorpion™ All Terrain Plus tire is developed specifically for the North American replacement market, adding to the other “Plus” product lines in the Pirelli family: the Scorpion Zero All Season Plus, the Scorpion Verde™All Season Plus, the P Zero™ All Season Plus, and Cinturato™ P7 All Season Plus. Pirelli’s Plus line tires are products developed for replacement use, providing maximum driving pleasure and mileage warranty-backed long lasting performance.


For further information please contact:

Pirelli Communications and Media Relations – NAFTA Region:


Brooklyn Trammel • 1 212 497 8823 •

Sophie Coleman • 1 347 280 5440 •


Views: 107

Tags: 2017, ALL, At, In, Las, New, PIRELLI, PLUS, Reveals, SCORPION™, More…SEMA, TERRAIN, Tire, Vegas


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