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Pinterest Skeptic or Advocate? Either way please read this

Whether you have jumped on the Pinterest wagon, waiting on the sidelines, or vehemently despise the concept, you need to take some minimal level of action regarding this site.

Similar to years ago, when Facebook, Twitter, Linkedin and others began to grow in popularity, brands needed to stake their claim on these sites.  Pinterest is no different.  Because I joined this site several months ago, nobody else can have http://pinterest.com/georgenenni/

Have you secured your brand yet? As Bluto Blutarsky said, "Don't cost nothin'".

I am a big fan of Martin Guitars, bought a 1984 D18 with the first lump of $600 I ever had my hands on, and would never part with it.  When I found out this morning that Martin Guitars was following my guitar board on Pinterest, I became a little a bit excited!  I was really bummed out to learn that a spammer instead has secured their brand, and their Pinterest URL: http://pinterest.com/martinguitars

Sure the spammers will be going after big brands first, but can anyone list any downsides for dealers to simply go to www.pinterest.com and secure their brand name?  I sure can't think of any, and urge dealers to take care of this right away.

If you're a dealer and you need help on how to properly set up your Pinterest profile page (for maximum SEO value and page 1 dominance), email me at:  george.nenni@drivedominion.com  Twitter: georgenenni

[Please stop reading here if you don't want to read shameless plug] Remember to join me at 3rd Annual Automotive Boot Camp, I'm speaking on Pinterest and Vehicle Merchandising: ow.ly/9KuYS

Views: 140

Tags: Dominion, Pinterest, SEO, URL, brand

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Comment by Tom Gorham on April 30, 2012 at 5:29am

George, I am fairly new on Pinterest for my company, so my first impressions are just that at this time, but I've found that posting products is not a problem on Pinterest as people enjoy looking at beautiful cars and all photos can be linked to other pages outside of Pinterest.  This has made Pinterest a great referral site.  All things point in the right direction for success, in my opinion.  You can read more about my experience in my own blog here on ADM, "From the Trenches - Are You P-Interesting?"  http://www.automotivedigitalmarketing.com/profiles/blogs/from-the-t...


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Comment by George Nenni on April 29, 2012 at 5:00pm

Tom, I completely agree, and have been researching dealers and OEMs that are having success with Pinterest.  Can you share what successes you've seen?

Comment by Tom Gorham on April 28, 2012 at 4:27am

Thanks George.  Good advice and there are a lot of reasons to get on besides securing your name.  Pinterest is turning out to be sales friendly and a great referral site.


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Comment by George Nenni on April 25, 2012 at 1:42pm

Thanks Stephen, yes Martin gets played about once a month (sad for me), but the sound gets better every year.

Comment by Stephen Jackson on April 25, 2012 at 12:54pm

Good post, George - and great taste in guitars! Is that Martin still in working condition?

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