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Philip Zelinger Shares Social Media Best Practices With Automotive Advertising Agencies At The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be sharing best practices in monetizing social media with automotive advertising agencies attending The 9th Digital Dealer Conference & Exposition. The respected auto industry focused conference is being held at The Mirage Hotel in Las Vegas October 12th - 14th, 2010.

According to Mr. Zelinger, "Automotive advertising agencies don't know what they don't know. To survive in today's consolidating auto industry they need to find out, and The 9th Digital Dealer Conference & Exposition is the best place in the real world for them to do it! I host AdAgencyOnline.Net to share best practices with automotive advertising agencies and automotive advertising decision makers on the internet because I believe in the concept that a rising tide floats all boats. My participation and support of The 9th Digital Dealer Conference & Exposition is my way to pay forward for all of the success that I have enjoyed in the retail auto industry built on some my best ideas borrowed from conferences like it over my 35 year career in the auto industry and the automotive advertising industry that serves it."

Philip Zelinger will be hosting a session titled C2C + B2B = B2C SQUARED; A Social Media Formula That Provides New Revenues, New Efficiencies And Greater Profits. The session is described on the site promoting the event -- http://digitaldealerconference.com-- on a section that features all of the speakers including a video of Philip Zelinger offering a personal invitation to automotive advertising agencies to attend his session and the conference.

The session is described on the site as -- The market is a conversation that auto dealers must be invited to join. Customer to customer, (C2C), comments combined with business to business, (B2B), cross promotions equals business to customer, (B2C), marketing messages distributed virally to sell more vehicles and service. The applications introduced in this session integrate best practices powered by human nature to leverage relationships using social media in a cost effective manner with efficiencies in processes and the use of staff to maximize profits and sales. Monetizing social media at an auto dealership can be as simple or as complicated as you make it. This session will provide a simple formula with proven success that blends old school best practices with new world technology. After all, what are friends for!

About Philip Zelinger

Philip Zelinger is the president of Ad Agency Online and founder of a respected auto industry social networking portal – AdAgencyOnline.Net. His 25-plus years of experience as a general manager and dealer principal are enhanced by his hosting a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – which provides him access to cutting edge advertising technologies before the competition. As the author of two books on the auto industry, including “How to Sell a Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors for his dealer clients.

A complete list of the speakers hosting sessions at the conference, and the vendors representing various products and services to the auto industry exhibiting at the event, can be viewed at http://digitaldealerconference.com/speakers.shtml and at http://digitaldealerconference.com/exhibitors.shtml .

About the 9th Digital Dealer Conference & Exposition

The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits. More than 600 dealership attendees are expected. www.DigitalDealerConference.com

  • A full schedule of sessions:
    • Over 70 workshops in 7 concurrent sessions headed up by top practitioners, trainers, consultants and thought leaders in the industry delivering the newest and best ways to incorporate SEO & SEM, chat, mobile and dealership best practices into your Internet business strategy
      • More than 15 dealership practitioners will share their experiences and deliver hands-on advice and tips
    • Savvy dealerships bring as many as 7 people so they can cover ALL the sessions

  • Unparalleled peer network and idea sharing:
    • Formalized peer networking roundtables segmented by dealership size at the start and end of the conference
    • Networking and problem solving with dealership managers from across the US during food and social functions
    • Learn from fellow practitioners who have already solved the problems you're dealing with

  • Exposition with vendors that successful Internet dealers need to know:
    • The exhibit hall has grown to 60,000 sq ft – that’s bigger than a football field!
    • More than 70 companies – including more than 20 new exhibitors -- demonstrating the latest and greatest technologies and solutions
    • Nowhere else you can learn so much in such a short period of time

  • · The depth and breadth of the content of presentations has increased in proportion to the growing variety of job titles attending, including
    • General managers
    • Dealer principals
    • Internet sales managers
    • E-commerce directors
    • BDC managers
    • CRM managers
    • Pre-owned managers
    • F&I managers
    • Fixed operations managers
    • Content includes need-to-know information targeted for the seasoned pro and the newest Internet sales manager

The sessions for the 9th Digital Dealer Conference & Exposition will feature speaking sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about successfully doing business on the Internet.

In addition to the 9 practitioners on the speaking roster are leading industry trainers, consultants and thought leaders covering topics that are of crucial interest to today’s successful automobile dealership managers. Here are just a few of the more than 70 sessions to be included:

Differentiation vs. Alignment – The New Digital Marketing Debate. What is more profitable – marketing your dealership’s brand or riding your OEM’s marketing coattails? Brent Hillyer, VP of Enterprise Sales, The Cobalt Group.

If It’s Broke, Fix It! Business strategy to make certain that more online shoppers find your ads, engage your ads, and respond to your ads, instead of your competition’s. Timmy D. James, director of sales, HomeNet, Inc.

The Mobile Marketplace. Selling to the on-the-go shoppers. Sharon Knitter, senior director of consumer products, Cars.com.

Vehicle History Affects Value – Justify your Pricing and Hold More Gross. Learn how you can buy your cars at the right price, advertise them right and sell them for more gross using vehicle history. Jay Luna, process improvement manager, CARFAX.

Social CRM – What is it and How to Make the Most of It. How can you leverage social media and CRM together for the highest ROI? Jonathan Ord, CEO and co-founder, DealerSocket.

The Social Revolution: Social Media in the Auto Industry. How social media has changed all the rules and how you can keep up. Duncan Scarry, owner and president, Moore & Scarry Advertising.

The Future of Automotive Web Site Analytics and Data Mining. Turn your chat, forms and phone call data into a behavioral targeting weapon. Todd Smith, co-founder and president, ActivEngage, Inc.

Ideas that Every Dealership Group Needs. Leveraging dealer group technology to maximize efficiency and profitability. Matt Watson, lead architect of VinSolutions’ applications.

The 9th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors.

For more information about the 9th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at styson@dealer-communications.com, 312 558-1799.

The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies - Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 9th Digital Dealer Conference & Exposition or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away! After all, what are friends for!” ###

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