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Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·   How do you communicate to millennials on their most important day of their year in their life cycle?

If the vendors can’t answer the question, you should pass. Vendors that can, please reach out to me. If you’d like to work on life cycle marketing for millennials, their birthdays, and their cars birthday’s as well, I’d like to know.

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Tags: 1st, Databases, Party, Personalization, Scale, at, in

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