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PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x



Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool


Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its list of data providers. The addition has increased the number of trade-in leads generated by PERQ’s FATWIN Web Engagement platform for its dealer customers by as much as 300%.


The integration of Kelley Blue Book’s trusted data with FATWIN offers online visitors increased confidence in the valuations of their used vehicles and a better online experience, which translates into higher conversion. Today, there are more than 300 dealership websites utilizing PERQ’s FATWIN Web Engagement solution.


“We’re excited to work with PERQ and further extend our market-reflective Blue Book Values,” said Damon Bennett, senior director of syndication for Kelley Blue Book. “Given that determining whether pricing is fair is among the biggest pain points when transacting, Kelley Blue Book is providing consumers with the confidence of how much to expect for their car.”


While traditional trade-in tools can turn consumers off with static questions, FATWIN offers a trade-in experience that is more personalized and consumer-friendly, asking a few simple questions, including how they preferred to be contacted, the type of replacement vehicle they’re interested in and how soon they’re ready to buy, before giving shoppers an estimated trade-in value based on Kelley Blue Book data. Consumers then receive a low and high range estimate before being presented with a special offer that is designed to convert the online visitor into a showroom buyer.


Initial results have shown that combining Kelley Blue Book data with FATWIN’s trade appraisal is engaging more online visitors and dealerships are, on average, experiencing a 3x increase in trade-in leads, 5x the volume of trade-in sales and a 9.2% higher average gross profit per unit sold.


“The consumer experience is of paramount importance to engaging online visitors and converting leads into dealership sales, which is why we are so pleased to be able to offer data that consumers truly trust,” said Stephanie Ragozzino, EVP of Product at PERQ. “By combining Kelley Blue Book’s valuation data with PERQ’s uniquely intuitive interactive online experience, dealerships have an even more powerful opportunity to engage more visitors via our trade-in tool and turn more of those leads into car sales.”


Auto dealers can learn more about FATWIN’s use of Kelley Blue Book’s data, here.



About PERQ

PERQ (, a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and FATWIN Web Engagement is a 2017 Gold Stevie® Award winner for lead generation software.



PERQ Media Contacts

Melanie Webber, mWEBB Communications, or 424-603-4340

Cassandra Cavanah, mWEBB Communications, or 818-397-4630




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