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PCG Weekly Education Digest - Week of September 21, 2012

Weekly Digest via PCG Digital Marketing

Brian Pasch, Latest Google Research Places Dealership Websites In Top Influencer...

Brian breaks down the latest research from the Automotive Head of Industry, Joanne Nichols, from ThinkAuto. Brian highlights four key points from the Google research that will be extremely beneficial to car dealers.

 

Brian Pasch, As Mobile Search Increases Dealership Phone Processes Must Improve

Creating a mobile strategy is key for dealers, as pointed out at the ThinkAuto event this month. Brian explains that dealers must have a compelling mobile website that converts mobile shoppers into showroom ups. Plus, dealers must know that mobile traffic amplifies broken phone processes.

 

Wes Germain, HTML Formatting and Map Listings On Google

Google has a reputation for making frequent updates to its algorithm. Wes explores a recent change that is impacting small businesses owners and their search results.

 

Shannon Mudrick, Get Visual With Google Display Ads

Google AdWords is extremely popular and important in order to get text ads to appear in search results. Shannon shows how to take ads to the next level with Google Display Ads, a free and easy tool from Google.

 

Shawn Hoagland, Securing Your WordPress Site

Securing your website is key to protect it against viruses and SPAM. Shawn offers great tips, advice, and key steps everyone needs to take to keep any WordPress site secure and protected.

 

Corey Eridon, 17 Brilliant Sources of Content Hiding Right Under Your Nose

Finding a topic for a blog post or press release can sometimes seen daunting, especially when a mean case of writers block sets in. Corey (Hubspot) offers over 15 great sources for content inspiration that are right in front of you.

 

Randall Beard, Trust in Advertising – Paid, Owned and Earned

A recent Nielsen study shows that all forms of paid advertising, such as TV, print, digital and radio, all showed a gap in the “trust factor” with a majority of respondents. 92% of consumers trust recommendations from people they know. What exactly does this mean? Randall (Nielsen Wire) explains it all.

 

Barry Schwartz, Google Updates Structured Data Testing Tools (Formerly Rich Snippets)

Google has announced they have renamed the rich snippets testing tool and have improved rendering of the rich snippets. The new tool adds many elements, such as an improved display and a new visual design. Learn all about the new tool from Google from Search Engine Roundtable’s Barry.

 

Dr. Pete, New on Mozcast – 5 Real-time Top-view Metrics

SEOMoz’s user Dr. Pete explores the five new “METRICS” from MozCast, which are updated daily. Let Dr. Pete explain Domain Diversity, SERP Count, EMD Influence, PMD Influence and Daily Big 10 and their importance.

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PCG’s “Do Good” Campaign

Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.

 

Mandy Saffer, PCG Digital Marketing Proudly Supports NF Walk

PCG will be walking in the 2012 Central Jersey NF Walk at Holmdel Park in New Jersey in honor of Alex Pasch. The Central Jersey NF Walk will give all donations to the Children’s Tumor Foundation.

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