Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that its recently launched website conversion tool, Payment Pro℠, is transforming the customer buying experience on auto dealership websites.
A vital part of the buying process for most consumers is credit eligibility and monthly payment affordability, but current website tools such as estimated payment calculators and long-form credit applications fall short of consumer needs. Payment Pro is the only website conversion tool that offers accurate payment quotes to consumers without requiring personal information, resulting in pre-qualified leads directly from a dealer’s own website.
“The feedback we are getting from dealers using Payment Pro is that customers really like the fact they can get a real payment quote without having their credit checked which can negatively impact scores,”
said Phil DuPree, President of AutoUSA.
Payment Pro, powered by DriveItNow, is also the only solution offering customers a method for getting pre-qualified via their mobile device. Approximately 20% of new-vehicle buyers use smartphones or tablets close to the time of their purchase, according to the 2012 New Autoshopper Study by J.D. Power and Associates. Google forecasts that number may rise to 47% in 2013.
Dealer Website Conversion Boost
M’Lady Nissan in Crystal Lake, IL has been using Payment Pro on its website since October 2012. Soon after installation, Operations Manager Patti Scipione noticed a significant number of new leads from Payment Pro. “These leads are very qualified and we are closing them at an average rate of 40%,” said Scipione. “This month (January 2013) we received 28 leads and so far I’ve sold 14 of them. It’s the best new product I’ve tried in a couple years and I’m very happy with it.”
Consumers Reward Financing Transparency
Tony Rehn, General Manager of Evergreen Ford in Issaquah, Washington, appreciates the level of transparency that Payment Pro offers.
“Car shoppers have plenty of choices when it comes to inventory and low prices, but they don’t know what will happen when they go into a dealership for the financing aspect of it,” Rehn goes on to say. “Some dealers may surprise them with high interest rates. That’s not what we do and I want customers to know that.”
Rehn adds that Payment Pro enables customers to get further down the funnel on Evergreen Ford’s website, so that once they know their monthly payment and their interest rate, there’s nothing left for them to do but come in and take delivery.
Cause of Effectiveness Revealed by Research Data
In the three months prior to purchasing a vehicle, 31% of car buyers perform at least one “low-funnel” Key Performance Indicator (KPI) online; such as request a quote, locate a dealer, use a calculator, search inventory and review financing options (source: Online Shopping Behavior by Yahoo! Autos and Compete, Inc.). Payment Pro converts these low-funnel car buyers into leads at a rate higher than conventional estimated payment calculators and long-form credit applications.
Payment Pro is powered by DriveItNow and sold by AutoUSA Internet Sales Solutions. To see a demonstration of Payment Pro visit www.paymentprodemo.com or visit Booth #274 at the NADA Convention & Expo this week in Orlando, Florida.
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Payment ProSM, a payment-based pre-qualification tool for dealer websites; ShowProSM incentive program, proven to turn more leads into shows; Leads&ListingsSM, providing the highest quality, new and used car email and phone leads from 100+ sites; PowerListingsSM 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost. AutoUSA products are currently benefiting thousands of active dealers all across the U.S.
For more information, visit AutoUSA’s web site, subscribe to our blog at http://blog.autousadealers.com, follow us on Twitter @AutoUSALeads and “Like” us on Facebook at /AutoUSADealers