Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Pay-Per-Click Search Results Advertising Now On Facebook!

Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more, though? They certainly seem to think so.

The social media companyʼs latest foray is encroaching ever so slightly into Googleʼs turf. Facebook is now offering a new form of search-based advertising. Much like Google and others, Facebook will allow paid ads, or “sponsored listings”, to be placed at the top of their search results.

The trial run is currently underway, with prominent companies like Disney and Zynga already showing up in the sponsored results section. Stylistically, the ads blend in fairly well with the organic search results. The only major distinguishing feature is the “Sponsored” header and a small X in the upper right corner, allowing users to close that ad.

For the duration of the trial, Facebook is allowing companies to buy sponsored ads on a pay-per-click system. These ads can then be targeted in a variety of ways. As of now, it seems likely that the payment system will change once the trial is over. The simple pay- per-click is great for enticing and for proof of concept, but it appears Facebook will be moving towards a more aggressive bidding model when the program goes live.

Even with this change, Google appears safe for the time being. Facebookʼs search tool only works internally. Everything the company does is still designed to keep users on Facebookʼs own little patch of the web. So once clicked, the new ads will only lead to the Facebook page of the sponsor, and not offsite. Moving people from your Facebook content to your landing pages still takes effort, so make sure youʼre Facebook page is looking good after the Timeline update.

Original article about Facebook sponsored search results posted on Wikimotive's blog under the title Facebook Launches Sponsored Search Results

Views: 48

Tags: cick, facebook, marketing, media, pay, per, social

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service