Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest opportunities for car dealers to grow their business online.
Paglia’s hands-on workshop, entitled “Digital Guerilla Marketing Strategies and Tactics," will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them.
According to Paglia, “No dealer should try these techniques without knowing the risks and returns.”
Kathi Kruse will be addressing all conference attendees at the opening dinner reception on July 16th with a keynote address titled: “How to Generate Through Social Media Integration.”
According to Kruse “Before they visit your store, internet savvy car shoppers spend up to 11 hours online researching you and your store. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory.”
JD Rucker, automotive social media pioneer, will be leading a popular workshop entitled “Facebook Marketing vs. Facebook Advertising.”
With Facebook and Google + dominating discussions on new media strategies, Rucker brings to the table a proven tactical plan that dealers can implement to dominate your local markets.
The PCG Pit Stop Conference tour after Huntington Beach will continue its road trip to St. Louis, Seattle, Vancouver, and Toronto, delivering world-class education to car dealers on subjects they need to leverage new media opportunities.