Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until now, there hasn’t been an official solution for when you’re bombarded by poor quality links, leading some people to use such links as a tool for negative SEO. With this week’s updates to Google, websites have a powerful new tool to fight bad links.

During yesterday’s PubCon keynote, Google’s engineer and mouthpiece--Matt Cutts-- announced that they were finally rolling out a disavow links tool. The tool will allow you to disavow links you want Google to ignore. Essentially, you're telling the search engine that these are sites you believe to be untrustworthy.

The tool is incredibly easy to use. Simply go into your Google webmaster’s tools, select a website, and then you choose a text file that contains the links you want to disavow. You’ll be greeted with several warning messages before you’re able to actually block any links though. Matt Cutts says several times in his video that this is a last resort tool, and Google encourages you to take down the links you can, and write to people to take down the ones you can’t. Once you’ve done that, then it’s time to disavow.

If you aren’t sure if you need to disavow, you probably don’t. Really, you only want to consider it if you have received a message from Google telling you they have found low quality links.

Original article about Google's Disavow tool posted on Wikimotive's blog under the title Google’s New Disavow Tool

Views: 42

Tags: Engine, Optimization, Search


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service