Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Our Google Plus Service Sucks, So We're Throwing It Out

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend, I tore apart every thing we do for our clients – Top to bottom; report after report. You know what I found? Something we sell SUCKS and it is completely UNACCEPTABLE.

I have to admit, they pulled me in and talked that sweet Google talk about how awesome Google+ was going to be. The unbelievable growth. It was going to catch and usurp Facebook. But even if you didn’t believe that, they said +1′s were going to effect SEO in a B I G Googly Google kind of way.

So we jumped on the band wagon early. Told all our clients they need to get on this Google + wagon because it was going to give them this big SEO edge and that Google had positioned it so that you HAD to be there if you were going to be relevant. And after all this time and all this focus on Google +, you know who is on Google +? Marketers. Millions of marketers all happy about their +1′s and how many circles their in and the only people in their circles are more marketers like us! What a SHAM! Forget about the business of Fake likes or twitter followers, this whole Google + platform may as well be FAKE!

So what is Wikimotive doing about it? We are TERMINATING all Google + Services immediately. We have informed our clients and are offering to replace their service with another of equal value or simply reducing their monthly expense by the cost of the Google + service we were providing. In some cases that means losing a client. But I would rather lose a client than keep taking money from a dealer if we can’t substantiate ROI.

We’ll keep monitoring Google + and if it ever becomes useful at all. We’ll be the first to let you know. In the meantime, ask yourself this question. Would my vendor stop taking my money if they knew something they were selling me didn’t work?


Original article about Google+ posted on Wikimotive's blog under the title Our Service Sucks, So We’re Throwing It Out!

Views: 119

Tags: Google, Plus, Sucks

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Heather Iveson on September 12, 2012 at 1:57pm

I never really thought about Google+ that way but I guess if I were an everyday consumer I wouldn't be using Google+ as actively as I do because I am a marketing Professional. Are there consumers that actively use Google+ right now who can be influenced?  How often did you suggest posting? However, I do believe that SEO will eventually pull from Google+ and I think if you are logged in to a google account your results are already affected by these changes within circles > networks. Its all a gamble - would love more thoughts! 

Comment by Zach Billings on September 9, 2012 at 10:11am

So true about the relevance of Google+. Sure there are a handful of people who have a huge following and make the platform seem relevant, but if you look at it, most of those people are in technology or marketing. As for search, I'm set to see a significant shift as a result of using G+. Instead, Google+ Local seems to be gathering strength. If you want to do something to take over another page 1 position, make sure your Local listing is filled out completely and properly.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service