Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend, I tore apart every thing we do for our clients – Top to bottom; report after report. You know what I found? Something we sell SUCKS and it is completely UNACCEPTABLE.
I have to admit, they pulled me in and talked that sweet Google talk about how awesome Google+ was going to be. The unbelievable growth. It was going to catch and usurp Facebook. But even if you didn’t believe that, they said +1′s were going to effect SEO in a B I G Googly Google kind of way.
So we jumped on the band wagon early. Told all our clients they need to get on this Google + wagon because it was going to give them this big SEO edge and that Google had positioned it so that you HAD to be there if you were going to be relevant. And after all this time and all this focus on Google +, you know who is on Google +? Marketers. Millions of marketers all happy about their +1′s and how many circles their in and the only people in their circles are more marketers like us! What a SHAM! Forget about the business of Fake likes or twitter followers, this whole Google + platform may as well be FAKE!
So what is Wikimotive doing about it? We are TERMINATING all Google + Services immediately. We have informed our clients and are offering to replace their service with another of equal value or simply reducing their monthly expense by the cost of the Google + service we were providing. In some cases that means losing a client. But I would rather lose a client than keep taking money from a dealer if we can’t substantiate ROI.
We’ll keep monitoring Google + and if it ever becomes useful at all. We’ll be the first to let you know. In the meantime, ask yourself this question. Would my vendor stop taking my money if they knew something they were selling me didn’t work?