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Organic SEO and Paid Search- How Are You Marketing?

Based on the observations made by Paul Rushing on the statistics I used in this post, I decided to take them out.

I'd like to thank Paul for pointing this out and will be more diligent when it comes to using statistics in the future.

With this posting my focus was on informing dealers of some other options available to compliment their present Organic SEO initiatives.

You have a Digital Marketing initiative in place and you're measuring its effectiveness. Great. Now I would like point out a couple of tools you can put in your Organic SEO arsenal based on some telling statistics

Paid Search
With the incredible benefits of Organic SEO over Paid Search you might want to take a look at some other options that can be utilized using Organic Search. 

Organic SEO 

The importance of Organic SEO speaks for itself. Also you can see that Blogging is having a big impact. Blogging (Content) which is engaging and drawing visitors creates the type of inbound link that the search engines new algorithms reward and can lead to higher rankings.

Here are some  Statistics on Blogs:

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog 
(HubSpot State of Inbound Marketing, 2012)

The global population of blog readers keeps growing and 81% of marketers rated their blog as useful or better.  (HubSpot State of Inbound Marketing, 2012)

These other options I mentioned that use Organic SEO  can also play a big role in generating incoming leads. I will also point out that companies like One Big Broadcast, parent company of OBB Auto, (For One) has been in the forefront of Organic SEO Technology and is constantly pioneering technology to take full advantage of Organic SEO Marketing.

 

Organic SEO

The importance of Organic SEO speaks for itself. Also you can see that Blogging is having a big impact. Blogging (Content) which is engaging and drawing visitors creates the type of inbound link that the search engines new algorithms reward and can lead to higher rankings.

Here are some other Statistics on Blogs:

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog.

The global population of blog readers keeps growing and 81% of marketers rated their blog as useful or better.

These other options I mentioned that use Organic SEO can also play a big role in generating incoming leads. I will also point out that companies like One Big Broadcast, parent company of OBB Auto, (For One) has been in the forefront of Organic SEO Technology and is constantly pioneering technology to take full advantage of Organic SEO Marketing.

Online Classified ADS

Car dealers have been running ads in newspapers since day one and although it is less important today it is still a part of a dealerships marketing plan. One thing that remains constant is that in many cases the vehicle information is often outdated when the ad hits the street with no way to update. 

Classified Applications like OBB allow users to create an identical ad on the web site with the ultimate flexibility. Users choose vehicles by stock number(s) or by clicking on the vehicle image to create their online car ad

Once created each vehicle image is linked to the full inventory detail via the new online classified ad. Users can add a header, footer and any amount of information about the ad. They can change the color of the background and even the background image. Edits can be done via the CMS should further adjustments be required during the campaign. 

You can also create a link for printing in the newspaper and insert a QR coded for mobile access. Leads can also click through to the vehicle detail, chat live with someone  connect via trade in, credit approval, etc.

Once the newspaper campaign is complete the ad lives on your web site as yet another way to connect with local search.

Social Communities

In our days of information overload, many people are simplifying their lives to focus on their particular interests.
 
Creating a private social networking platform on your website connects your loyal like-minded customer base in a single-focus environment, enabling them to exchange ideas and develop groups and ultimately strengthens your customer base.
 
Companies with private social networks often experience better customer service, reduced customer complaints and even higher brand loyalty due to brand ambassador programs. As your community strengthens, your brand’s momentum becomes energized, resulting in increased word-of-mouth marketing and increased sales.
 
The Platform can allow for customers to manage their own profiles – including create their own content, update their company news and social media – which can all be administered from your end with specified permissions tools. This “conglomerate”-style online network harnesses the power of multiple content writers which acts like a magnet to attract search back to your site.

Although you’re Social brand strategies are important, don’t overlook the potential of harnessing your own community in a niche social network.
 

As always you must find what works best for you but Organic SEO should be a large part of your marketing initiatives. Just keep in mind if you have an outdated website or if you don’t have the proper technology whatever you do is not going to produce the results you could be enjoying.

By William Cosgrove

DealerNet Services

Statistics provided by:(Interconnected World: Shopping and Personal Finance, Comscore, Nielson, Marketing Sherpa, marketsharehitslink.com, Convario, Hubspot)

Views: 115

Tags: communities, marketing, seo, social

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Comment by Bill Cosgrove on September 16, 2013 at 4:51am

Paul thanks for the observation. I did put in where the information I used came from and I did see that it was from 2010-2012. If I was to use statistics based on what our automotive clients were realizing it would have been tilted even more in favor of Organic over paid search. 

I have always stressed a marketing plan that includes a mix of all the marketing channels. And that mix should be structured based on what is working best for that particular business. 

There is no doubt that organic search leads the pack.  In the end the most relevant statistics are the ones that  each individual business gathers on their individual marketing initiatives.

With this posting my focus was on informing dealers of some other options available to compliment their present Organic SEO initiatives.

Comment by Paul Rushing on September 15, 2013 at 7:55pm

Bill when you quote conversion metrics please find something that is not dated. A three year old report about search metrics is akin to trying to use the rest of your free AOL minutes. You basically copied and pasted that info from: http://www.hubspot.com/marketing-resources/marketing-statistics

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