Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%... However, 86% of marketers still want to learn more about how to measure Social Marketing ROI.
Finding the ROI is important, as automotive marketers use over ten different types of social media sites. While most of these platforms are seeing slowed growth, there are several notable exceptions... Pinterest grew by 81 million users this year.
Social media isn’t going away, and it’s important for car dealers to take it seriously.
Professional marketing services can run between $4,000 and $7,000 a month. Since your total marketing budget should be between around 10 per cent of your total revenue, and your digital marketing is a substantial part, marketers must decide how they plan to manage their social media accounts.
The most popular strategies are to hire a social media manager, a small local marketing company, or a nationally focused automotive marketing agency.
No matter your budget, a careful examination of your social media marketing budget is imperative. Create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.
Click To Enlarge Via Salesforce