Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Optimize Your Facebook Ad Spend with Promoted Posts

With the recent IPO, Facebook made several changes to accommodate businesses and their desire to market to the 1 billion users on this growing social media platform.  As a result both users and companies will see an increase in advertising, including the newly released promoted posts.  Promoted posts allow both companies and users to promote recent Facebook posts to individuals through their newsfeed.  While Facebook Advertising is not a new concept in automotive social media strategy, promoted posts provide some unique benefits over general Facebook ads.

Promoted Post                


Ad Copy

Both general Facebook ads and promoted posts have a 90 character limit; however, in promoted posts the ad copy is cut off and users may click through to continue reading the full copy. This lends promoted posts to the promotion of events and sales incentives.

Ad Image

When it comes to developing ads, images are an important part that often increases consumer’s recall.  While general Facebook ad’s image must meet the size requirement of 100 x72 pixels, promoted posts allow the incorporation of larger photos up to 403 x 403 pixels.

Ad Location

Similar to picking ad space in a newspaper, the location of your ads on Facebook is very important.  The general ads on Facebook will appear on the right hand side.  Promoted posts on the other hand, actually appear in the newsfeed in the center of the page.  This is quality real estate for businesses as users are spending a majority of their time on newsfeeds.

 User Interaction

While promoted external URL ads don’t allow any Facebook engagement, both promoted pages and promoted posts allow users to “like” the page or post through the ad.  Unique to promoted posts users may actually comment on the post via the ad. In automotive social media strategy, both general Facebook ads as well as promoted posts are a great way for dealerships to reach out to their target consumers.  While general ads help increase brand awareness, promoted posts help increase consumer engagement with specials and events.  As we are quickly approaching the holiday season, dealerships should seize the opportunity to make their end of the year sales an even bigger event through promoted posts.

Want to learn more about Facebook marketing?  Download our eBook:

Deciphering Facebook Marketing

Views: 497

Tags: Advertising, Facebook, Social Media Marketing, Sponsored Stories


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service