Automotive Digital Marketing

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Online Live Chat. Love it? Hate it? Understand it?

I am a litte miffed. Why would a dealer not want 100% engagement of their web site visitors in real time? It's like having a salesperson on your lot 24 hrs a day seven days a week "upping" every customer and getting vital sales info from them. Are dealers afraid of the cost? Do they think it works? had a bad experience? I don't know. And that is the reason for this post. I really would like everyones opinions and thoughts (even if not the most glowing recommendations or comments) Don't get me wrong online chat providers are doing very well with all the new advancements in technology. But still there is only about a 28% penetration so that leaves about 27 thousand dealerships in the U.S. and Canada without it...Why?

You know, 45 years ago dealers were afraid of TV oh how times have changed...We all know that the internet is no longer the "wave" of the future it is the present and without it, dealers may as well lock the doors and turn off the lights so that being said it's not whether or not you have or use the internet it's what you do with the internet that counts. Now dealers spend thousands of dollars to drive visitors to their website(s) what do they do with them when they get there? Well that's the million dollar question, the truth is even with a great solution in place only dealers still only capture 1-3% of their visitors information. WHAT! Yes it's true if a dealer has 5000 unique visitors per month only 50 to 150 visitors actually leave enough information for their sales staff to use to try and sell them a car. How can they [dealers] get more information from them you ask? Well the answer is proactivley "ask for it" their are a number of solutions available that will do just that one that is near and dear to my heart which is live chat. Imagine your visitor is on your website "kicking tires" and he/she is upped while live on your site well that's what happens!! And 50-60% of the time that upped visitor leaves his/her contact information along with other pertinant information so one of dealers salespeople can get to work selling them a car. Sounds easy right? Well the model is easy but implimenting the process, utilizing state of the art software along with coordinating live (flesh and blood) operators can be a logistical nightmare best left for a quality solution provider. So when choosing a provider make sure that you choose one that demonstrates a proficiency in all aspects of online chat.

Views: 43

Tags: about, chat, onlinechat, questions, realtime


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