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Online Display Advertising - Research Data Shows How, When, Who and Why It Works!

 

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Tags: Data, Display Advertising, How, It Works, Online, Research, Shows, When, Who, Why

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Comment by Tom Gorham on October 3, 2011 at 8:04pm
I am impressed with this article but also the comments offered. But what impressed me the most was, "the majority of Automotive Internet Users who declined to click did so based on perceived lack of ad trust or relevancy to the website where the ad appeared."

I always try to intuit from my own experiences as a consumer. I really believe that ad site relevance is extremely important. A while back, I visited the site of an automotive trainer, and then his retargeted ads followed me everywhere to the point of annoyance. Yes, I like this trainer. But his ads were appearing in places that had no relevance to what I was doing.

Can I say that all people feel this way? No. But I think it's important to remove ourselves from our jobs and occassionally be the consumer in order to understand the consumer.  Perhaps it is just a matter of targeting our retargeting more efficiently.
Comment by Steven Lewis on October 3, 2011 at 2:24pm

It is an unmistakeable fact that, in any industry, having a Niche in the
market will sell almost anything.

Lets face it, every ad agency, web site, television and marketing in the
industry will tell you that they will get you clicks, remind web
visitors to go back to you and/or they will put your info in front of
buyers. What they can't tell you is, before the buyer visits you
,what kind of deal structure that’s available to them and/or how
they will be able to pay for what they purchase.

Every website on the web today, worldwide, offer only a tool to collect the
consumers income and leaving them to foot the bill.

This is a Equal Opportunity, consumer and/or commercial/retail program.



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Comment by Gretchen Kennedy on October 3, 2011 at 10:52am

The AdLogic SEM tool auto-generates 8 sizes of image ads (and 2 text ads) to display throughout the Google Ad Network based on a direct make&model match of the search terms that an in-market consumer used and the content of the landing page they're on.  Since Google reports that well over half of all shoppers purchase a car within 6 weeks of searching for make&model, this is the time to hit them up!  Clicking on your ad then takes the consumer to that vehicle's details page on your website, making your ad more relevant, increasing your Google Quality Score, and lowering your cost per click.  Best of all, no click, no cost (impressions are free)!

 

So, for instance, if a shopper is reading about the new Ford F-150 VST Raptor on MotorTrend, they will be presented with an image ad for a late model F-150 out of your inventory.  Likewise, if the shopper entered the search term, "2010 Camaro YourGreaterMetroAreaName" AdLogic will present a late model Camaro from your inventory, complete with you dealership's brand, website, phone number (or other custom overlays you choose).

 

Disclaimer:  I work for HomeNet Automotive, and we sell AdLogic; however, this fact doesn't negate the fact that it handles SEM better than any other product on the market for used car inventory (new is forthcoming).  For more information, visit http://www.homenetauto.com/products/ad-logic.asp or email salesteam@homenetauto.com.

Comment by Michael H kaleikini on October 3, 2011 at 9:29am
Just got through with the Digital World Expo and boy what a 2 day event that was. Mike Hurt from Comscore was there with AdReady's Randy Wooton. They did a presentation on Performance Marketing and showed that display ads are both definitely attributable marketing factors as well as direct click simply because of the faster trust that a display can create with the right graphics and call to action. So, Is your marketing engaging and creating that trust?

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