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Online Banner Ads may never be the same...

Check out Google's latest announcement regarding banner ads. Prior to this announcement Google (through AdSense and AdWords) had a market, a very large one I might add for targeted text based ads. Now they provide a market to do the same for Banner and Display ad placement. This means great new opportunities for advertisers (dealers) and publishers/content providers.

Read it and tell me what you think. Or tweet me what you think @ronsmap

http://mashable.com/2009/09/17/google-doubleclick-ad-exchange/

Until later!

Views: 132

Tags: ads, banner, display, google, ronsmap

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Comment by Ron Morrison on October 5, 2009 at 3:04pm
I think you might have missed the point Ralph... color me surprised.
Comment by Ralph Paglia on September 19, 2009 at 1:09pm
Ron and Terrence,

It sounds like you two are unaware that Google has operated the world's second largest Display and Banner Advertising network (based on display impressions generated) for the past 5 years... On the basis of participating publishers, Google's DISPLAY AD network has been the largest and still is for as many years as this has been tracked.

I have personally used Google's Adwords for distributing display advertising across THOUSANDS of web sites since 2005, and in many ways have been able to get better results on an ROI basis than the other big DISPLAY ADVERTISING networks, with YAHOO! having the largest (impressions) market share of them all for display advertising...

The Google Display Advertising network has allowed me and my team at ADP Digital Marketing to create animated, eye-catching Flash based display ads that we upload to Google and then use Placement Targeting to select hundreds, or at times, thousands of web sites for our dealers and then use Geotargeting to limit who sees the ads to the dealer's market are...

Where have you guys been? When I was an ISM at Courtesy Chevrolet the dealer allocated a $15,000 a month display advertising budget that we used Google to distribute our web site based Ads across 2,000 web sites whenever Phoenix based consumers visited them... And THAT was in 2005!!! I have delivered dozens of presentations on how to use Google to distribute display ads at various conferences and seminars for the past 4 years.

As the ONLY current Google Authorized Display Advertising Partner, and the Google Reseller of the Year for 2009, ADP Digital Marketing and Advertising has been piloting the use of DoubleClick Floodlight Tags, tracking and Behavioral Targeting for quite awhile... Google's announcement of the integration between DoubleClick's Dart For Advertisers (DFA) and the Google Adwords platform is certainly news worth getting excited over, because of the ability to use DoubleClick's tracking, Ad Targeting and reporting system's within the Google network, but the idea of using Google for Display Advertising is neither news, nor anything that hasn't been done over a billion times a day for the past 5 years!
Comment by Terrence Gordon on September 18, 2009 at 8:56am
Ron, good post. I have seen Google try and fail at a number of different technologies including Radio, Print and TV buying through their network - all of which failed miserably not because of the quality of the product but because of the lack of marketing and promotion Google put behind it...which was basically naught.

If I know Google...the acquisition is smart but its very possible they are buying yet another company simply to sit on it until people forget about it. Display is a direct competitor to their cash cow, Adwords. If they can't monetize or run it correctly, it will become just another lame duck product.

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