Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The influence of Social Media on the purchasing intent of a product is increasing each day. According to a recent study conducted by the SUMO Heavy Industry, 42% of adults buy something after seeing it online. For car shoppers, the Social Media presence of the dealer is more important than the website of the dealer.
Social media sites, especially Facebook, have a significant influence on the decision-making process of the buyer. Auto dealers are quickly understanding its importance and integrating Facebook marketing into their marketing strategies. They know that just creating a social page and posting contents will not reap benefits. Top automobile brands have an entirely composed social marketing approach to find potential buyers, increase sales and engage with the customers.
To have an upward graph in your sales chart, an effective Facebook Marketing Strategy for Auto dealers should be used.
1. Create a Landing Page
The traffic you are getting on your Facebook page needs to be converted into leads. A landing page provides your audience to visit a page where they can request a test drive, sign-up to your newsletter and enquire about the product. These leads are then turned into sales.
2. Target your audience on Facebook
With 84% of your consumers already on Facebook, you must place ads using the targeted demographics. Reach to only those people who are most likely to buy your car. Narrow down your target audience based on the geographic location of your dealership, preferred gender, interests of the consumers and much more. Research by Unified proved that ads based on auto vehicles have two times higher click-through rates than the other advertisements on Facebook.
3. Content of the ad should be attractive
Precise, compact and enticing product description and its benefits will ensure that your targeted audience clicks on the ads. You need to make sure that the content attracts the eyes of the viewers and forces them to take action to find out more details and ultimately buy your product.
4. Run contests and campaigns
Sometimes auto dealers need to bribe the audience legally to get increasing engagement. Hold a variety of contests on your Facebook Page where you promise the users to give something back upon doing something else. For example, ask the followers to write one line to describe one of your vehicles. The most interesting description of the lot will receive something valuable in return. This way you are spreading the word about your product and increasing the rate of engagement. Make sure that you are adhering to the Facebook guidelines on contests and promotions.
5. Join relevant communities
Let a wider section of Facebook users know about your page, the offers you are providing and the contests which you are running. Find out auto dealership Facebook groups and communities where there is a similar audience like your current audience. Participate in relevant topics and conversations and generate traffic towards your landing page. Build a relationship with your customers by answering their queries. For example, if someone enquires whether your auto dealership provides dvla private number plates for the vehicles or any other questions, answer and remove their doubts.
How to make your Car Dealership page most effective?
Hiring a social media manager – Hire a person who is a professional in the field of social media. That individual would be responsible for all daily engagement with all the followers of different social networking site. In addition to this, the person needs to collaborate with your marketing manager to publish compelling and quality content on a regular and timely basis.
Fill your Facebook page with contact details – Customer needs the information to contact your auto dealership. Provide information like the address location of the dealership, phone number, short bio about the services you provide, links to the company websites and available hours.
Photos should be relevant to your brand – Don't upload meaningless stock images on your Facebook profile. Make a custom brand logo picture or click a picture of your employees posing with your vehicle inventory or something else related to your auto dealership. Make it fresh and change it on a regular basis.
Publish quality content – Remember that content is the king in any form of marketing. Post contents which are valuable to your followers. Your post topics should be something which your potential customers may want to know.
Facebook can help boost the sales of your auto dealership if the strategies are precisely executed. As more and more people are turning up on this site, it has become a lot easier for car dealership marketers to reach out to their targeted audience and increase the number of sales.