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 OMMA Agenda - Day 2- Tuesday, March 1
7:00 AM
Registration Opens
8:00 AM
Speaker Networking Breakfast Location: Nob Hill C+D
9:00 AM
Welcome Back Location: Main Stage, Networking Pavilion
9:15 AM
KEYNOTE: Finding Clarity in Today’s Blurred Video Viewing Landscape Location: Main Stage, Networking Pavilion
Due to digital TV’s place and time-shifting capabilities, the line between digital and traditional TV viewing is more blurred than ever before. Online video has far surpassed its roots of entertaining user-generated content, and has now begun to demonstrate its ability to extend the reach of TV, encourage interactivity and increase consumer engagement. In this keynote presentation, comScore Executive Chairman and Co-Founder Gian Fulgoni will provide a topline analysis of today’s blurred video viewing market, offering perspective on how consumers are engaging with video today, how their habits have changed over time and what opportunities this creates for branding versus direct response advertising online.
9:45 AM
PANEL: The New Living Room Wars: Convergence or Chaos? Location: Main Stage, Networking Pavilion
Two decades into the digital revolution and that living room TV remains the king of all media. But now every digital player sees an opportunity to grab a piece of the throne. From over-the-top boxes by Roku, Apple and Boxee to Internet TV by all of the set manufacturers…and now even Google TV and Microsoft Xbox, the convergence wars have begun. Who will control and profit from the imminent blending of TV and Internet? With LG and Sony managing apps, Xboxes running ads and renting movies; Netflix driving hardware adoption and Google running a search box over prime time everyone seems to be in everyone else’s business now. As a mob of divergent players try to find comfy seats in the convergent living room of the future, what are the implications for the future of media, let alone marketing? Who controls the remote?
10:30 AM
Coffee and Networking Break Location: Networking Pavilion
10:30 AM
Sponsor Workshops Location: Nob Hill C + D
10:30 AM
Sponsor Workshops Location: Display Room/Salon 4
11:00 AM
Sponsor Workshops Location: Nob Hill A + B
11:30 AM
Track Sessions
11:30 AM
Yerba Buena Salon 3
PANEL: How Will Real-Time Bidding Impact How Video is Bought and Sold?
Yerba Buena Salon 4
PANEL: The Re-Targeting Re-volution: How Has Retargeting changed over the last year?
Yerba Buena Salon 12
PRESENTATION: From Creative Idea to Viral Success: A Look at How Three Brands Made Their Content Social
Yerba Buena Salon 13
PRESENTATION: 5 Key Lessons On Marketing to the Mobile Shopper
Nobb Hill C+D
PRESENTATION: Fireside Chat On International Search
12:15 PM
PRESENTATION: How to Score Big in Social Video After the Big Game
PANEL: The Best Of The Best; Pushing The Boundaries Of Online Display
PANEL: All Social Is Local: The Power of the Place-Based Buy
PANEL: Checking Out Checking In: How Will Mobile Activate Local Marketing?
PANEL: Email Design in the Constantly Evolving Inbox
1:00 PM
Lunch Location: Networking Pavilion
1:00 PM
Speaker Networking Lunch Location: Nob Hill C+D
2:00 PM
KEYNOTE: Getting Involved: Buick Embraces Participatory Culture Location: Main Stage, Networking Pavilion
Media and technology have changed consumers into brand participants. This new participatory culture is marked by fundamental changes in consumer behavior, from being sold to being heard, from shopping to investigating, from patience to immediacy. This behavior is changing the roles of marketing and brands. Winners will be the companies that embrace this cultural shift. Learn how Buick embraced this participatory culture by creating rich brand content experiences through a variety of channels and technologies.
2:30 PM
PANEL: No, Really, Online Creative is Not an Oxymoron Location: Main Stage, Networking Pavilion
Are striking campaigns, fantastic performance and outstanding creative incompatible with the metrics-driven world of online advertising? And if it is, is the problem the creative, or is it the medium? Many Internet watchers blame automation and replication for the poor quality of ads littered across the Web, but the truth is that online creative is not restricted to standardized banners, pre-rolls, or text ads. Indeed, the new frontiers of social media, mobile and video offer plenty of bells and whistles to get the creative juices flowing (although finding these great examples can sometimes be a challenge). Join our panel of experts as they shine light on the growing spectrum of online creative possibilities, showing us work that not only resonated with consumers online but wowed them, too, in turn.
3:15 PM
Coffee and Networking Break Location: Main Stage, Networking Pavilion
3:45 PM
Afternoon Track Sessions
3:45 PM
Yerba Buena Salon 3
PANEL: Brands, Content and Distribution: The Holy Trinity in Branded Entertainment
Yerba Buena Salon 4
PANEL: Where To Start; Integrating Online Display Ads Into The Marketing Mix
Yerba Buena Salon 12
PRESENTATION: You’ve Got Fans. Now What?
Yerba Buena Salon 13
PANEL: Playing With Our Media: What Touch Brings to the Creative Table
Nobb Hill C+D
PANEL: Binghoo: Gut Check for Search Marketers
4:30 PM
PRESENTATION: Video Game Launch Shows That Publishers Can Be Partners, Too
PANEL: Choosing The Right Partners For Display Monetization
PANEL: Turning ’Like’ Into Money: Making Sure Social Media Fandom Impacts the Bottom Line
PANEL: Engagement to Go: Finding Value in Mobile Video
PRESENTATION: How Social is Driving the Evolution of CRM
5:30 PM
Die harders Wrap-Up Cocktail Party Location: The View, 39th floor

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