What is the best way to start using Social Media for a dealership? FaceBook?, Blog?, Twitter? To me there should be steps to getting involved and we all know you can't eat an elephant in one bite so I would like you to share what you are doing at your dealership on the ActivEngage wall here.
Also how are you managing to handle all of this Social Media stuff and still make time to sell cars? I am looking forward to your posts.
....and then I said.....Well I own a recruiting and training company,not a store,but we make "relationships" and do nearly 30% of our business from various 'Social Sites"email etc. Once "My girl" got everything made and looking good,basically all I do is add a comment a few times a day and people know we are in business and out for business.My people are all on as well and find opportunities.We get business from the training we send out through Constant Contact as well.If I did own a store right now....everyone would Tweet,facebook,myspace,you name it......I have been in the business 37 years and when I started a guy told me "either have a customer in front of you,be on the phone with a customer,be writing a letter to a customer or be outside smoking or go home"....take out the smoking part and update that a bit and not much has changed ,just the delivery system it seems to me.