Automotive Digital Marketing

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Ok.so I was asked this question on Face Book................Thoughts?

What is the best way to start using Social Media for a dealership? FaceBook?, Blog?, Twitter? To me there should be steps to getting involved and we all know you can't eat an elephant in one bite so I would like you to share what you are doing at your dealership on the ActivEngage wall here.

Also how are you managing to handle all of this Social Media stuff and still make time to sell cars? I am looking forward to your posts.
....and then I said.....Well I own a recruiting and training company,not a store,but we make "relationships" and do nearly 30% of our business from various 'Social Sites"email etc. Once "My girl" got everything made and looking good,basically all I do is add a comment a few times a day and people know we are in business and out for business.My people are all on as well and find opportunities.We get business from the training we send out through Constant Contact as well.If I did own a store right now....everyone would Tweet,facebook,myspace,you name it......I have been in the business 37 years and when I started a guy told me "either have a customer in front of you,be on the phone with a customer,be writing a letter to a customer or be outside smoking or go home"....take out the smoking part and update that a bit and not much has changed ,just the delivery system it seems to me.

Views: 37

Tags: dealers, help, managers, recruiting, sales, salespeople, training, wanted

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Influencer
Comment by Craig Lockerd on July 29, 2009 at 7:46am
Good to know,Steven.......and the best of luck to you.....we will talk!

Influencer
Comment by Steven Moore on July 28, 2009 at 3:31pm
I am new to the auto biz but have been in marketing for years. I just joined this community and am looking to share real world walk the walk talk the talk stuff. I know SM marketing very well, and the reach of these tools are great. I have a blog at www.smallbiztwit.info that I plan on lifestreaming my auto project and looking for real car guys to bounce things off .

Just to touch one area- the viral effect of sold customers with links to video's on FB pages- old days hand cards to customer and ask who else is in the market... today give them the video link to your FB page and let them send it to all their friends showing off their purchase. Odds are that some of their "freinds" is in the market and they don't know. Use twitter for instant feedback on purchase, do polls, do coupons, do anything but list car after car and regular sales jargon...watch your follower numbers just crash...

Personal Branding is so important in SM.. Folks like me in SM call it our little Fight Club like the Brad Pitt movie.. we share and care we know a SM person when we talk or listen to them... Just cornering that market in an area, city can make you the SM car guy and that is powerful..

I am week 2 in the biz, sold 8.5 cars and have been listening to the customers in my area and setting up my automated programs for content for Twitter and Facebook. SM is a very big move for the dealers as any biz that is getting into it... but it is a game changer for the whole world so those on the bleeding edge which is where I live I look forward to the collective wisdom that this community can bring to bear. Reach out and follow me on twitter at @smallbiztwit and @sandyspringford and lets get social...

Influencer
Comment by Craig Lockerd on July 21, 2009 at 7:44am
Unreal...that's like taking a phone and a phone book,envelopes and stamps away from a salesperson 20 years ago.....WAKE UP DEALERS!!!!!!!!!!!........HELLO,anybody home? Guess its better they stand in a circle{dope ring} in front of the store waiting for "ups".....or hanging around the tower or receptionist!

Influencer
Comment by Craig Lockerd on July 21, 2009 at 7:08am
I couldnt agree more......
Comment by Ray McGowan on July 21, 2009 at 6:48am
I wanted to comment on this social networking question because it's another avenue of prospecting for new business. If a salesperson has the drive and desire to succeed, he/she is utilizing this new marketing tool. If the salesperson is thinking "out of the box" and realizes that these networks offer new business, they will use them. Like anything else in this business, some things change and some remain the same. Social networking is an opportunity for "personal" branding and creating a business. Although we are on the selling floor and working for the dealership, it is realistically our own business we are building. Social networking is another opportunity to prospect and those doing it are essentially seeking new business. It's free advertising and anyone selling should be capitalizing on it.

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