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Ogilvy did a study that showed FB organic reach will hit near zero.

Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?

Views: 345

Tags: FB, organic, reach


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Comment by Ralph Paglia on April 1, 2014 at 3:48pm

I have long been a critic of any over dependence on content publishing for car dealers if it is primarily based on "Organic" or "Free" distribution... It doesn't matter whether it is Google or Facebook or any other media... If it is free, then there is a catch, and changes in algorithms ensure that this is true... If you don't like your organic listings, try getting a refund from Facebook, YouTube, Google or any other social media or search channel... The truly successful dealers have well funded programs and initiative which seek to work closely with the management teams at Facebook, Google, YouTube, Twitter, etc.

You want great results? Then be professional about it and PAY FOR VALUE RECEIVED while negotiating the best deal possible... If I go to Mannheim and drive off in a car without paying for it... On the web that's called SEO or Facebook organic! Now, how long do you think these networks will allow that? How many cars can I drive off in from Mannheim without paying before security gets me to stop?

Comment by Craig Burris on March 31, 2014 at 8:52am

You just need an alternative way to get into customers timelines. How about a personal referral from your customer with the dealership tagged? 

Comment by Manny Luna on March 28, 2014 at 4:18pm

Does Ferrari Signify Corporate Misuse of Facebook?: Video

Comment by Alexander Lau on March 28, 2014 at 7:51am

@David, that was their ploy from the beginning. You could look at Twitter similarly. Free for ~10 years and then, hey guess what, now you pay to play. Fairly typical, actually for start-ups to do this. At least those, that can keep their head above water with venture capital, etc. It's all strategy at the end of the day.

Comment by David P Miller on March 28, 2014 at 7:48am

The days of free FB pages is over. So all of the effort that went into building a FB community was a ruse for FB to get more money from you to keep in touch with your community.

Comment by Manny Luna on March 28, 2014 at 7:35am

Very true Alex, everything has to become one body to truly be effective.

Comment by Alexander Lau on March 28, 2014 at 7:25am

It's odd though, a healthy SEO program relies heavily on social signals. I wouldn't abandon organic entirely, Googlebot will still analyze your likes and reach, at least for now... LMFAO at how SEO works! :-)

Comment by Nate Wiener on March 28, 2014 at 7:17am

Very depressing, but I don't disagree with their research. My organic reach has taken a dive, which is sad. I feel like I'm at a cocktail party talking to myself, and the only way people will listen is if I flash my credit card.

Comment by Alexander Lau on March 28, 2014 at 6:47am

And they are exactly right, per their usual selves. 

Very nice find, Manny Luna. 

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